Safeway Inc. (NYSE:SWY) and eScrip, the premier year-round national fundraising program especially for schools, today announced that Safeway has contributed over $300 million to the eScrip program since it began in 1999.

The eScrip fundraising model is a proven and powerful program that allows thousands of partner merchants, like Safeway, to contribute a percentage of a participating customer’s purchases back into education – and is free to participating schools.

“We applaud Safeway for all they have done and continue to do through the eScrip program — they are an outstanding community partner example,” said Ian Diery, CEO of ESI. “eScrip allows parents to designate who receives the percentage of sales from their purchases – the choices parents make on where and how they shop can make a huge difference to their school.”

Safeway has made extraordinarily generous contributions to the local communities they serve, and are committed to giving $18 million in annual support, making a huge difference in children’s education. The eScrip program is a fundraising program that allows Safeway customers to register their Safeway Club Card with eScrip so that a percentage of their qualifying purchases are contributed to their child's school or group.

Safeway’s contributions help fund critical programs at schools and provide supplies to help students succeed. Together with eScrip, Safeway is making a difference, one school at a time.

ABOUT eScrip

Headquartered in San Mateo, CA, eScrip is a subsidiary of Electronic Scrip Incorporated (ESI). eScrip is the longest running, most successful shop-to-fundraise program in the United States. With the introduction of eScrip, ESI pioneered a new phase of cause-related marketing and remains the committed leader in the market. eScrip is dedicated to establishing relationships between commerce and community by providing resources to organizations that support children. To date, with participation from millions of families and over 45,000 schools, the eScrip program has generated more than $420 million in merchant contributions to schools across the country. For more information, visit www.escrip.com; to visit the shopping site, go to https://shopping.escrip.com/.

ABOUT Safeway

Safeway Inc., which operates Safeway, Vons, Pavilions, Randalls, Tom Thumb, and Carrs stores, is a Fortune 100 company and one of the largest food and drug retailers in the United States with sales of $36.1 billion in 2013. The company operates 1,331 stores in 20 states and the District of Columbia, 13 distribution centers, 19 manufacturing plants, and employs approximately 138,000 employees. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, please visit www.Safeway.com.

ABOUT The Safeway Foundation

Founded in 2001, The Safeway Foundation supports causes that impact our customers' lives. Safeway stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through the generous contributions by our customers, our employees' passion and partnerships with our vendors. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Safeway Inc. and The Safeway Foundation have invested $1 billion in our neighborhoods since 2001. For more information about The Safeway Foundation, visit www.safewayfoundation.org.

Big Mouth PRAmy Bonetti Price, 415-407-9008amy@bigmouthpr.comorSafeway Inc.Brian Dowling, 925-467-3787Brian.Dowling@safeway.com

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