SAN FRANCISCO, Jan. 23, 2017 /PRNewswire/ -- dick clark
productions (dcp) and Twitter announced today they will again
partner to live stream programming from upcoming award shows
exclusively on Twitter. The programming, produced by dick clark
productions and dcp partners, will be available globally for
logged-in and logged-out audiences on Twitter and connected
devices.
The programming will kick off with the official two-hour red
carpet pre-show for the 52nd Academy of Country Music
Awards on April 2nd,
produced by the Academy of Country Music and dcp. Subsequent red
carpet pre-shows will be exclusively live streamed for the
Billboard Music Awards on May
21st and the American Music Awards in November.
Twitter will also live stream the 7th Annual Streamy
Awards in partnership with dcp and Tubefilter, which will air in
the fall of 2017.
The red carpet pre-shows will feature exclusive interviews with
talent, and will integrate Twitter fan and celebrity show-related
conversations into the live programs. Questions sourced from
Twitter will also enable fans to participate in each red carpet
special. Further details on each program will be made available as
they approach.
"Twitter is where conversations about award shows happen live,"
said Anthony Noto, COO at Twitter.
"After a successful collaboration with the Hollywood Foreign Press
Association and dick clark productions on our exclusive Golden
Globes red carpet show, we're excited to partner again with dcp to
bring more live programming to Twitter."
"We are thrilled with the success of the Golden Globes red
carpet pre-show and look forward to working with Twitter on
additional shows," said Mike Mahan,
President, dick clark productions. "By offering a unique
online viewing opportunity, we are able to expand the audience
experience and generate deeper, more compelling
conversation."
The live streams will include advertising packages with TV style
commercial ad spots. Sales packages will also include the
opportunities for advertisers and sponsors to promote original
clips produced by dick clark productions.
The Hollywood Foreign Press Association, dick clark productions
and Twitter previously partnered for an exclusive live official
pre-show to the Golden Globe Awards, which garnered 2.7 million
unique viewers.
About Twitter, Inc.
Twitter, Inc. (NYSE:TWTR) is what's happening in the world right
now. From breaking news and entertainment to sports and politics,
from big events to everyday interests. If it's happening anywhere,
it's happening first on Twitter. Twitter is where the full story
unfolds with all the live commentary and where live events come to
life unlike anywhere else. Twitter is available in more than 40
languages around the world. The service can be accessed at
Twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow @twitter.
About dick clark productions:
dick clark productions (dcp) is the world's largest producer and
proprietor of televised live event entertainment programming with
the "Academy of Country Music Awards," "American Music Awards,"
"Billboard Music Awards," "Dick
Clark's New Year's Rockin' Eve
with Ryan Seacrest," "Golden Globe
Awards," "Hollywood Film Awards," "Miss
America" and the "Streamy Awards." Weekly television
programming includes "So You Think You Can Dance" from 19
Entertainment and dcp. dcp also owns one of the world's most unique
and extensive entertainment archive libraries with more than 55
years of award-winning shows, historic programs, specials,
performances and legendary programming. For additional information,
visit www.dickclark.com.
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SOURCE Twitter, Inc.