United Natural Foods Launches National Retail Media Network for Independent and Regional Grocers in Partnership with Swiftly
23 Mayo 2024 - 6:00AM
Business Wire
UNFI Media Network™, powered by Swiftly, will
enable brands to better connect consumers with tailored
promotions
United Natural Foods, Inc. (NYSE: UNFI) is announcing the launch
of the first-of-its-kind Retail Media Network for independent and
regional grocery retailers across the United States. The UNFI Media
Network™ (UMN), powered by Swiftly, a leading provider of
innovative retail technology, tools, and solutions, is intended to
bring cutting-edge retail technology solutions to UNFI’s extensive
network of more than 30,000 retail customer locations and
approximately 11,000 brand partners, to help them compete in an
increasingly digital-first world.
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the full release here:
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The UNFI Media Network™, powered by
Swiftly, is intended to bring cutting-edge retail technology
solutions to UNFI’s extensive network of more than 30,000 retail
customer locations and approximately 11,000 brand partners, to help
them compete in an increasingly digital-first world. (Graphic:
Business Wire)
UMN combines UNFI's expansive scale and breadth of supplier
offerings with Swiftly's advanced technology platform,
personalization engine, closed-loop reporting, and analytics
capabilities. The goal of UMN is to empower UNFI’s retail customers
to connect more meaningfully and personally with their consumers
while simultaneously providing unique opportunities for UNFI
suppliers to showcase their brands and build their brand equity. It
is designed to enable retailers to reach their shoppers digitally
while connecting to the industry’s largest collection of suppliers,
who in turn, can take advantage of this platform to more
effectively market directly to shoppers through the retailers in
the network.
Sandy Douglas, UNFI’s Chief Executive Officer (CEO),
highlighted, “UNFI’s partnership with Swiftly is formidable,
offering an innovative solution to power both enterprise and
independent grocer technology and retail media. UMN enables UNFI’s
retail customers and suppliers to better compete in today’s retail
marketplace, with an increasingly digital focus. We believe UMN,
powered by Swiftly, will help us create compelling and sustainable
value for our customers, suppliers, and shareholders.”
“We are thrilled to be pioneering a new chapter in the
independent grocery retail channel alongside industry leader,
UNFI," said Henry Kim, Chief Executive Officer (CEO) at Swiftly.
"Over the years, Swiftly has earned a stellar reputation amongst
key brands and retailers for its turnkey, industry-leading
technology and proven success helping partners digitally transform
their businesses. Leveraging Swiftly’s advanced technology
platform, UMN will enable brands to reach tens of millions of
consumers across the U.S. Additionally, retailers will gain access
to the content provided by UNFI’s approximately 11,000 brand
partners, enhancing their offerings, and driving engagement with
consumers. Together, we are positioned to build one of the leading
retail media networks in the U.S., one that is dedicated to
ensuring the growth and success of today’s independent and regional
grocers.”
Louis Martin, UNFI’s President of Wholesale, said, “We’re
excited that our partnership with Swiftly is off to a strong start.
We are already engaged with many of our customers and brand
partners about the value we can bring to their businesses. UMN
represents a new chapter in UNFI’s ongoing commitment to support
the sustainable growth of all those that we serve.”
About UNFI
UNFI is North America's premier grocery wholesaler delivering
the widest variety of fresh, branded, and owned brand products to
more than 30,000 locations throughout North America, including
natural product superstores, independent retailers, conventional
supermarket chains, ecommerce providers, and food service
customers. UNFI also provides a broad range of value-added services
and segmented marketing expertise, including proprietary
technology, data, market insights, and shelf management to help
customers and suppliers build their businesses and brands. As the
largest full-service grocery partner in North America, UNFI is
committed to building a food system that is better for all and is
uniquely positioned to deliver great food, more choices, and fresh
thinking to customers. To learn more about how UNFI is delivering
value for its stakeholders, visit www.unfi.com.
About Swiftly
Swiftly is a leading provider of technology and retail media and
technology solutions for retailers worldwide. Founded in 2018,
Swiftly offers innovative solutions that drive retail engagement
and enable retailers to own the digital relationship with their
customer. Swiftly's Retail Tools, Mobile Platforms, Analytics
Tools, and Retail Media Network enables retailers to accelerate
sales and build loyalty while enabling brands to reach more
shoppers and amplify campaigns using the power of 1st party data.
Trusted by hundreds of iconic brands, Swiftly is democratizing
retail technology and giving retailers the tools they need to
compete in today's crowded marketplace. To learn more visit
www.swiftly.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this press release regarding the
Company’s business that are not historical facts are
“forward-looking statements” that involve risks and uncertainties
and are based on current expectations and management estimates;
actual results may differ materially. The risks and uncertainties
which could impact these statements include those described in the
Company’s filings under the Securities Exchange Act of 1934, as
amended, including its annual report on Form 10-K for the year
ended July 29, 2023, filed with the SEC on September 26, 2023, and
other filings the Company makes with the SEC. Any forward-looking
statements are made pursuant to the Private Securities Litigation
Reform Act of 1995 and, as such, speak only as of the date made.
The Company is not undertaking to update any information contained
in this press release to reflect subsequently occurring events or
circumstances. Any estimates of future results of operations are
based on a number of assumptions, many of which are outside the
Company’s control and should not be construed in any manner as a
guarantee that such results will in fact occur. These estimates are
subject to change and could differ materially from final reported
results.
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version on businesswire.com: https://www.businesswire.com/news/home/20240523207180/en/
For UNFI Investors: Kristyn Farahmand 401-213-2160
kristyn.farahmand@unfi.com -or- Steve Bloomquist 952-828-4144
steve.j.bloomquist@unfi.com
For Media: UNFI Charles Davis 215-539-1696
cdavis@unfi.com
Swiftly 5WPR swiftly@5wpr.com
United Natural Foods (NYSE:UNFI)
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