Univision Beats ABC, CBS, NBC, or FOX on One Out of Every Three Nights Among All Adults 18-34
28 Febrero 2007 - 4:19PM
Business Wire
(NYSE:UVN) � With one day to go in this all important February
sweep period, Univision outdelivered ABC, CBS, NBC or FOX on 11 out
of 27 nights, or 41% of the sweep period, among Adults 18-34.
According to the Nielsen Television Index (NTI), Univision has also
once again ranked as the 5th broadcast network in Primetime among
all key demos including Total Persons 2+, Adults 18-34 and 18-49,
and Teens 12-17, that�s for all viewers, not just Hispanics --
beating the other broadcast and cable networks to get there.
Univision�s powerhouse Primetime lineup of blockbuster novelas,
evening talk, investigative newsmagazine, sports and musical
specials was instrumental in cementing its position amongst the Big
5 broadcast networks. The extraordinary popularity of its 8pm
novela �La Fea M�s Bella� (The Prettiest Ugly Girl) established
Univision as the country�s #3 network among All Adults 18-34 Monday
through Friday in its time period and outdelivered such popular
programs as NBC�s �Law & Order,� �Las Vegas,� and �Friday Night
Lights,� CBS�s �Cold Case,� �NCIS,� and �The Unit;� and ABC�s
�Boston Legal� and �America�s Funniest Home Videos,� among others.
Also during this competitive sweep, Univision�s broadcast of the
19th Annual �Premio Lo Nuestro� Latin Music Awards reached 11.4
million total viewers, and was the most-watched edition of the
popular broadcast ever among Total Persons 2+, Households, and
Teens 12-17. Another ratings highlight for the period was the
telecast of the U.S.A. vs. Mexico soccer match on February 7, which
reached a total of 9.7 million viewers and was the #2 most-watched
Spanish-language sportscast in history. The highly-anticipated
match-up beat every Super Bowl game among Hispanic Adults 18-49,
Men 18-49, and Total Persons 2+. �Once again, Univision has shown
its ability to attract an audience of the size and scale of the Big
4 networks,� said Alina Falc�n, Executive Vice President and
Operating Manager of the Univision Network, �and provides
advertisers an unparalleled vehicle for reaching this country�s
most dynamic and fastest growing consumer segment.� Additionally,
Univision delivered more than four times the Primetime audience of
Spanish-language competitor Telemundo. Locally, Univision stations
enjoyed equally impressive February sweep results. In Los Angeles,
Univision�s KMEX was #1 in the market, beating all other stations
among Adults 18-34 and Adults 18-49, in Primetime, Daytime, Early
and Late News, and Total Day. In Dallas, Univision�s KUVN was #1 in
the market, beating all other stations among Adults 18-34 during
Primetime, Daytime (tie), Early and Late News, and Total Day. In
San Francisco, Univision KDTV was also #1�for Adults 18-34 in
Daytime, Early and Late News, and Total Day, and #1 for Adults
18-49 in Early News. In Chicago, Univision�s WGBO was #1 for Adults
18-34 in Early News. In New York, Univision WXTV was #1 for Adults
18-34 in Early News (tie). Source: NTI (2/01/07-2/27/07), NSI
(2/1/07-2/27/07) Univision Communications Inc. is the premier
Spanish-language media company in the United States. Its operations
include Univision Network, the most-watched Spanish-language
broadcast television network in the U.S. reaching 99% of U.S.
Hispanic Households; TeleFutura Network, a general-interest
Spanish-language broadcast television network, which was launched
in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavisi�n, the country�s leading Spanish-language cable network;
Univision Television Group, which owns and operates 62 television
stations in major U.S. Hispanic markets and Puerto Rico; Univision
Radio, the leading Spanish-language radio group which owns and/or
operates 69 radio stations in 16 of the top 25 U.S. Hispanic
markets and 4 stations in Puerto Rico; Univision Music Group, which
includes Univision Records, Fonovisa Records,�La Calle Records and
Mexico-based Disa Records as well as Fonomusic and America Musical
Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.S. located at
www.univision.com. Univision Communications also has a 50% interest
in TuTv, a joint venture formed to broadcast Televisa�s pay
television channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language
media company. Univision Communications is headquartered in Los
Angeles with television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net.
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