ADW.B Andrew Peller Ltd

Andrew Peller Limited (TSX:ADW.A)(TSX:ADW.B) and Wayne Gretzky Estate Winery
today announced a strategic alliance to accelerate the growth of Wayne Gretzky
Wines across Canada.


"We are extremely delighted to partner with Wayne and the entire Gretzky family
to expand the growth of this iconic brand in Canada," said John Peller,
President and CEO, Andrew Peller Limited. "Our families share the same
commitment to quality, community and our country and we look forward to building
on the great success their wine business has enjoyed in Canada and taking it to
even more Canadian wine enthusiasts."


Wayne Gretzky Estate Wines was established in 2007 and has garnered
international, Canadian and Ontario wine awards. A portion of proceeds from the
wine sales goes directly to the Wayne Gretzky Foundation supporting less
fortunate youth with the opportunity to experience the sport of hockey. 


"My family and I are excited about partnering with Andrew Peller and moving into
the next phase of growth for our wines," said Wayne Gretzky. "We want to thank
everyone at Creekside and in Niagara who were instrumental in creating Wayne
Gretzky wines and contributed to our success. We look forward to bringing our
finest Canadian vintages to even more consumers," he added.


Andrew Peller Limited celebrates its 50th anniversary this year and is proud to
be recognized as the country's largest Canadian-owned producer of quality wine.


Andrew Peller Limited ('APL' or the 'Company') is a leading producer and
marketer of quality wines in Canada. With wineries in British Columbia, Ontario,
and Nova Scotia, the Company markets wines produced from grapes grown in
Ontario's Niagara Peninsula, British Columbia's Okanagan and Similkameen
Valleys, and from vineyards around the world. The Company's award-winning
premium and ultra-premium VQA brands include Peller Estates, Trius, Hillebrand,
Thirty Bench, Crush, Sandhill, Calona Vineyards Artist Series, and Red Rooster.
Complementing these premium brands are a number of popularly priced varietal
wine brands including Peller Estates French Cross in the East, Peller Estates
Proprietors Reserve in the West, Copper Moon, XOXO, and Croc Crossing.
Hochtaler, Domaine D'Or, Schloss Laderheim, Royal, and Sommet are our key value
priced wine blends. The Company imports wines from major wine regions around the
world to blend with domestic wine to craft these popularly priced and value
priced wine brands. With a focus on serving the needs of all wine consumers, the
Company produces and markets premium personal winemaking products through its
wholly-owned subsidiary, Global Vintners Inc., the recognized leader in personal
winemaking products. Global Vintners distributes products through over 250
Winexpert and Wine Kitz authorized retailers and franchisees and more than 600
independent retailers across Canada, United States, United Kingdom, New Zealand,
and Australia. Global Vintners award-winning premium and ultra-premium
winemaking brands include Selection, Vintners Reserve, Island Mist, Kenridge,
Cheeky Monkey, Ultimate Estate Reserve, Traditional Vintage, and Artful
Winemaker. The Company owns and operates more than 100 well-positioned
independent retail locations in Ontario under the Vineyards Estate Wines, Aisle
43, and WineCountry Vintners store names. The Company also owns Grady Wine
Marketing Inc. based in Vancouver, and The Small Winemaker's Collection Inc.
based in Ontario; both of these wine agencies are importers of premium wines
from around the world and are marketing agents for these fine wines. The
Company's products are sold predominantly in Canada with a focus on export sales
for our icewine products. Andrew Peller Limited common shares trade on the
Toronto Stock Exchange (symbols ADW.A and ADW.B).

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