Designed for young and active wellness
seekers, ReCreate is formulated from
NSF-certified broad
spectrum hemp CBD extracts
DENVER, April 18,
2023 /PRNewswire/ - (TSX: CWEB) (OTCQX: CWBHF)
Charlotte's Web Holdings, Inc. ("Charlotte's Web" or the
"Company"), the market leader in cannabidiol ("CBD") hemp extract
wellness products is strategically expanding its portfolio of
brands with the introduction of ReCreate™, a mainstream lifestyle
destination for Millennials and GenZers with attractively priced
broad-spectrum products that leverage the scientific rigor,
quality, and transparency that Charlotte's Web is renowned for.
With a focus on meeting the needs of younger consumers who value
natural wellness solutions, ReCreate increases access to
NSF-certified broad-spectrum CBD and functional botanical products
versus synthetic cannabinoid and isolate CBD options.
![Charlotte's Web is the market leader in hemp CBD wellness and the Official CBD of Major League Baseball(C) (CNW Group/Charlotte's Web Holdings, Inc.) Charlotte's Web is the market leader in hemp CBD wellness and the Official CBD of Major League Baseball(C) (CNW Group/Charlotte's Web Holdings, Inc.)](https://mma.prnewswire.com/media/2056467/Charlotte_s_Web_Holdings__Inc__Charlotte_s_Web_CBD_Catches_Excit.jpg)
"ReCreate by Charlotte's Web™ initially launching for sports
and fitness represents the first step in its expansion into
lifestyle cultural verticals," said Jacques Tortoroli, CEO. "The brand strategy
is poised to capitalize on the growing trend of CBD infused
functional botanical wellness formulations for self-care and mental
well-being among Millennials and GenZers, who make up
approximately 47% of a multi-billion-dollar CBD
market1."
ReCreate aligns with the Company's partnership with Major League
Baseball and its innovation commitment to NSF Certified for
Sport™ CBD products. Charlotte's Web plans to promote
ReCreate products as part of its league sponsorship across MLB
media platforms such as MLB.com & MLB Network and at MLB Jewel
Events including All-Star Week and the World Series presented by
Capital One. The digitally native brand will launch its teaser
CBD tincture on www.RecreateYou.com at the top of the season and
release innovative new product formulations and formats later this
year. ReCreate products have secured early interest from leading
retailers including Fresh Thyme, Vitamin Shoppe, and will also be
distributed through Southern Glazer's Wine & Spirits, to be
introduced this Fall.
"The shared ethos of Charlotte's Web and MLB's partnership
recognizes the importance of an athlete's mental state in achieving
greatness," said Jared Stanley,
Co-Founder and COO of Charlotte's Web. "Through ReCreate's
innovative products, professionals, fitness enthusiasts, and
novices can revolutionize their approach to sports by enhancing a
calm and focused mind, while also helping to promote recovery,
sleep, brain support, and energy."
Millennials and GenZers are anticipated to become the largest
consumer group by 20262 and often view sports and
fitness as a form of self-care. They have experienced life during
swift cultural and global changes that have influenced their view
of wellness as a balanced state of mental, physical, social, and
spiritual health. This includes their social lives, work/life
balance, sleep, exercise, nutrition, and above all else, mental
well-being.
ReCreate broad spectrum CBD extracts are derived from
Charlotte's Web patented hemp cultivars. ReCreate's best-in-class
formulations combine the benefits of whole-plant hemp extract with
botanicals and other functional ingredients to help consumers
achieve targeted experiences.
ReCreate is a mission-driven brand committed to sourcing organic
and responsible ingredients, integrating sustainable packaging and
practices, and creating strong community partnerships that foster
equity in the natural wellness space.
(1)
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Brightfield
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(2)
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Accenture: "The Future
of Business is Experience: Accenture Strategy Global Consumer Pulse
Research"
|
(2)
|
Insider
Intelligence
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About Charlotte's Web Holdings,
Inc.
Charlotte's Web Holdings, Inc., a Certified B Corporation
headquartered in Denver, is the
market leader in innovative hemp extract wellness products under a
family of brands that includes Charlotte's Web™, CBD Medic™, and
CBD Clinic™. Charlotte's Web whole-plant CBD extracts come in
full-spectrum and broad-spectrum (THC-free) options, including the
world's only broad-spectrum CBD certified NSF for Sport®, which is
the official CBD of Major League Baseball©. Founded by the seven
Stanley Brothers, Charlotte's Web
ignited the CBD industry when the brothers came to global
prominence with the coverage of a young girl's astounding reaction
to their hemp extract. Their advocacy changed laws, public
perception, and research around the vast health potential of
plant-based solutions. The Stanleys built their business with the
mission to bring botanical options to health seekers worldwide.
Charlotte's Web branded premium quality products start with
proprietary hemp genetics that are American farm-grown using
organic and regenerative cultivation practices. The Company's hemp
extracts have naturally occurring botanical compounds including
cannabidiol ("CBD"), CBC, CBG, terpenes, flavonoids, and other
beneficial compounds. The Company's CW Labs R&D division
advances hemp science at a center of excellence in Louisville, Colorado. Charlotte's Web product
categories include CBD oil tinctures (liquid products) CBD gummies
(sleep, stress, exercise recovery), CBD capsules, CBD topical
creams and lotions, as well as CBD pet products for dogs.
Through its substantially vertically integrated business model,
Charlotte's Web maintains stringent control over product quality
and consistency with 20+ product lot testing for quality assurance.
Charlotte's Web products are distributed to retailers and health
care practitioners throughout the U.S.A, and online through the Company's
website at www.charlottesweb.com.
© Major League Baseball
trademarks and copyrights are used with permission of Major League
Baseball. Visit MLB.com.
|
Forward-Looking
Information
Certain information in this news release constitutes
forward-looking statements and forward-looking information within
the meaning of applicable securities laws (collectively,
"forward-looking information"). In some cases, but not
necessarily in all cases, forward looking information can be
identified by the use of forward-looking terminology such as
"plans", "targets", "expects" or "does not expect", "is expected",
"an opportunity exists", "is positioned", "estimates", "intends",
"assumes", "anticipates" or "does not anticipate" or "believes", or
variations of such words and phrases or state that certain
actions, events or results "may", "could", "would", "might", "will"
or "will be taken", "occur" or "be achieved". In addition, any
statements that refer to expectations, projections or other
characterizations of future events or circumstances contain
forward-looking information. Specifically, this news release
contains forward-looking statements relating to, among others, the
successful launch of the new ReCreate brand.
Statements containing forward-looking information are not
historical facts, but instead represent management's current
expectations, estimates and projections regarding the future of
our business, future plans, strategies, projections, anticipated
events and trends, the economy and other future conditions.
Forward-looking information is necessarily based on a number of
opinions, assumptions and estimates that, while considered
reasonable by the Company as of the date of this news release, are
subject to known and unknown risks, uncertainties, assumptions and
other factors that may cause the actual results, level of activity,
performance or achievements to be materially different from those
expressed or implied by such statements containing forward-looking
information. Although these statements containing forward-looking
information are based on assumptions the Company considers to be
reasonable based on the information available on the date such
statements are made, such statements are not guarantees of future
performance and readers are cautioned against placing undue
reliance on forward-looking information.
The material factors and assumptions used to develop the
forward-looking information herein include, but are not limited to,
international and political considerations; regulatory changes;
and the factors discussed throughout the "Risk Factors" section of
the Company's most recently filed annual information form available
on www.SEDAR.com and in the Company's most recently filed Annual
Report on Form 10-K and quarterly report on Form 10-Q as amended,
and other filings with the Securities and Exchange Commission
available on www.SEC.gov. Except as required by applicable
securities laws, the Company undertakes no obligation to publicly
update any forward-looking information, whether written or oral,
that may be made from time to time, whether as a result of new
information, future developments or otherwise.
Charlotte's Web Holdings, Inc.
THE WORLD'S MOST
TRUSTED HEMP EXTRACT™
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SOURCE Charlotte's Web Holdings, Inc.