The performance luxury brand taps Sheila Atim, Sophie
Darlington and Kimberly
Newell to unveil the fall season's new womenswear styles
TORONTO,
Sept. 14,
2023 /PRNewswire/ - Canada Goose is bringing its
community on a journey of female empowerment and individuality as
it ventures, with Annie Leibovitz,
to the rugged landscapes of New
Mexico, the setting of its latest brand campaign.
The Live in the Open campaign
celebrates three trailblazing women from the distinctly different
worlds of cinematography, performance and sport. Interconnected by
a relentless pursuit of purpose and the passion to be part of
something bigger: actor, musician, writer and composer
Sheila Atim, wildlife filmmaker and
cinematographer Sophie Darlington
and Olympic ice hockey goalie Kimberly
Newell are captured in their element on the red hills of
New Mexico.
It is the very same backdrop that inspired
Georgia O'Keeffe – one of the most
prolific artists and trailblazers in modern history. Known for her
paintings of natural forms, O'Keeffe had a deep connection with the
land and nature of New Mexico, a
place in which she felt most at home and where she worked, lived,
and thrived for almost 40 years.
The Live in the Open campaign, which
features the trademark play on lighting, dramatic mood and visual
storytelling typical of Leibovitz, shows the trio of tenacious
Canada Goose muses equally at home on the arid terrains once
frequented by O'Keeffe. Styled in a combination of Canada Goose
hero styles for the season and pieces from their personal
wardrobes, their individuality as female leaders and unwavering
bond with mother nature shines through in Leibovitz's signature
portraiture style.
"I loved these women - and their compelling
stories" said Leibovitz. "We were all bewitched by the power of the
New Mexico landscape. Bringing
them together in such an incredible, natural environment, was very
inspiring."
Critically acclaimed for her work on stage and on
screen with BAFTA, Cannes and
Olivier awards to her name, Sheila
Atim has carved out a career as an actor, musician, writer
and composer. Her credits include The Underground
Railroad, The Woman King and BRUISED.
"Knowing some of the pressure and the force that
the Earth is capable of, it gives me a deep respect of forces that
are larger than myself," said Atim. "You never know what you
represent to someone else. You can have all of these ideas about
what you are trying to represent, but other people might take
different things from you and from what you've done."
BAFTA and multi-award-winning filmmaker and
cinematographer, Sophie Darlington
has been making wildlife feature films and television series for
over three decades. Having learned her art in Tanzania working with eight-time Emmy winning
cinematographer Hugo van Lawick,
today she continues his legacy. Darlington is passionately involved
not only in filmmaking, but also in mentoring, public speaking and
increasing diversity in wildlife filmmaking.
"When I started off 30 years ago, you could count
the number of wildlife camerawomen on one hand. It's only shifting
now, through people seeing myself and other camerawomen on screen.
It had never occurred to me that I might be carving a path.
And now I'm such a believer in the ethos of see her to be
her. Representation really matters." said
Darlington.
Kimberly Newell is
an Olympic ice hockey goalie who was recruited from Wall Street in
2018 to play for China's
first-ever professional ice hockey team. Going on to represent Team
China at the 2022 Beijing Winter Olympics, she led the team to a
historic record two wins. Today she is based in Canada where she dedicates herself to
inspiring female athletes to unleash their full potential through
Empower Hockey, a female focused hockey development school.
"Right after I graduated college, I had to make a
really tough decision. I stepped away from hockey. To come back to
it and play professionally and make it to the Olympics—and
represent my heritage - was something I literally never imagined
would have happened." Newell continued, "After the Olympics, I had
a lot of young women in China
reaching out to me, talking about how they'd never watched hockey
before and they were so inspired."
It is not the first time that Annie Leibovitz has photographed for Canada
Goose, having captured the brand's Fall/Winter campaign in 2022.
Embarking on a second partnership together, the location is
familiar territory to Leibovitz who has previously visited
New Mexico to photograph
Georgia O'Keeffe's home.
"This is all about celebrating fearless and
visionary women, past, present and future. It's a great honour to
do that with the highly esteemed cast and crew involved in this
year's Live in the Open campaign, all of whom play a crucial
role in inspiring our female consumer to live boldly, without
compromising on style or performance", said Penny Brook, Chief Marketing & Experience
Officer at Canada Goose.
Echoing the raw landscapes and palette of
New Mexico, the Fall 2023
collection includes shades inspired by nature itself, including
Desert Sand, Limestone and Sagebrush alongside classic black, navy
and grey colourways and offers streamlined silhouettes with tonal
branding that combine luxurious style and performance.
Crafted in Pima Cotton, an ultra-luxe
water-repellent fabric with a matte, dry finish, the Garnet
Puffer, Garnet Cropped Puffer and Garnet Vest feature a sleek interior lining,
subtle elliptical hem and fixed down-filled hood or collar
providing a modern, minimalistic silhouette which fits any
outfit.
Made with Lumina, a recycled fabric that is
water-repellent and wind resistant with a super-soft sheen finish,
the Rhoda Parka, Rhoda Jacket and Rhoda Vest offer premium warmth with a fixed
wrap hood, off-centered snap button closers and an oversized
quilted design.
The collection includes the Copal Cashmere
Crewneck and the Copal Cashmere Turtleneck. Designed
with next-to-skin softness and breathability, the knitwear pieces
are made with 100% Cashmere Yarn.
Finally, female consumers will also find warmth
with a new Alpaca Scarf, Cashmere Toque, Cashmere
Balaclava and Cashmere Gloves.
The full collection launches September 14, 2023 in select stores
worldwide, online at canadagoose.com and select wholesale partners
globally.
About Canada Goose
Founded in 1957 in a
small warehouse in Toronto,
Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle
brand and a leading manufacturer of performance luxury apparel.
Every collection is informed by the rugged demands of the Arctic,
ensuring a legacy of functionality is embedded in every product
from parkas and rainwear to apparel and accessories. Canada Goose
is inspired by relentless innovation and uncompromised
craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose
announced HUMANATURE, its purpose platform that unites its
sustainability and values-based initiatives, reinforcing its
commitment to keep the planet cold and the people on it warm.
Canada Goose also owns Baffin, a Canadian designer and manufacturer
of performance outdoor and industrial footwear.
Visit www.canadagoose.com for more information.
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SOURCE Canada Goose Inc.