TGIFF Kicks Off at Exeter High School in New Hampshire
PORTSMOUTH, NH,
Feb. 18, 2015 /PRNewswire/ - Move
over, chicken and beef. High Liner Foods, the leading value-added
seafood supplier in North America,
today kicked off a new initiative to give seafood its own special
day of the week: Thank Goodness It's Fish Friday
(TGIFF). TGIFF is designed to promote awareness of the
health and sustainability benefits of eating seafood and encourages
foodservice operators to menu seafood on Fridays, making it easy
for students to incorporate seafood into their weekly diet.
TGIFF efforts include providing K-12 and college and university
foodservice directors with the tools necessary to promote the
goodness of seafood in their schools every Friday. TGIFF aligns
with the USDA's recommendation to eat at least two servings of
seafood per week. Seafood is a more sustainable choice for students
than many other proteins, and High Liner Foods is a global leader
in the sustainable seafood movement with a commitment to use
responsibly sourced seafood.
To celebrate the launch of the program, High Liner Foods
partnered with Exeter High School in Exeter, New Hampshire for a special event on
February 13. High Liner Foods' Chef
Marco Suarez demonstrated for
students how to fillet a fish, how to prepare seafood using various
cooking methods, and how to serve seafood in creative and delicious
recipes. Following the demonstration, students were invited to
sample seafood dishes prepared by Suarez, with assistance from
students in the Seacoast School of Technology culinary program,
featuring High Liner Foods' Sa-Weet! Potato Crusted
Seafood™. This seafood line meets the Alliance for a
Healthier Generation Guidelines and the USDA whole grain guidelines
for the 2015 school year. In addition, the products are made from
Alaska Pollock that has been certified sustainable by the Marine
Stewardship Council (MSC).
"This was a great opportunity to educate our students and staff
about the many benefits that seafood has to offer. 'Fish Fridays'
are a fun and easy way for our students to choose delicious,
healthy and sustainable seafood," said Jeanne Pierce, Food Service Director for the
Exeter, N.H. school district.
"For schools, it's a challenge to serve interesting and varied
meals every day of the week. Seafood gives foodservice operators a
multitude of healthy and tasty menu options to satisfy their
students' discriminating palates," said Jim
LaBelle, Vice President of Foodservice Marketing for High
Liner Foods.
"We were delighted to partner with Exeter High School as High
Liner Foods kicked off the national launch of its TGIFF
initiative," noted Diane Vieira,
Industry Chair of the NH School Nutrition Association and Eastern
K12 Specialist for Advantage Waypoint, sales representatives for
High Liner Foods.
For more information on TGIFF, visit www.TGIFF.org. Visitors are
encouraged to take the "TGIFF pledge" on the site which is a
commitment to serve and eat healthy seafood choices every
Friday.
For more information about High Liner Foods, visit
www.highlinerfoods.com.
Follow and connect with us online!
Facebook: www.facebook.com/HighLinerFoodservice
TGIFF Facebook: www.facebook.com/thankgoodnessitsfishfriday
TGIFF Twitter: www.twitter.com/TGIFishFriday
TGIFF Instagram: www.instagram.com/tgifishfriday/
TGIFF YouTube™:
https://www.youtube.com/channel/UCu1bOBUIhC1o-UTcC3quIdw
About High Liner Foods
High Liner Foods Incorporated is the leading North American
processor and marketer of value-added frozen seafood. High
Liner Foods' retail branded products are sold throughout
the United States, Canada and Mexico under the High Liner, Fisher Boy,
Mirabel, Sea Cuisine and C. Wirthy
labels, and are available in most grocery and club stores.
The Company also sells branded products to restaurants and
institutions under the High Liner, Icelandic Seafood, FPI, Viking,
Mirabel, Samband of Iceland and American Pride Seafood labels and
is a major supplier of private label value-added frozen seafood
products to North American food retailers and foodservice
distributors. High Liner Foods is a publicly traded Canadian
company, trading under the symbol HLF on the Toronto Stock
Exchange.
SOURCE High Liner Foods Incorporated