TSX Trading Symbol: "MTY"
TORONTO,
July 10, 2014 /PRNewswire/ - Extreme
Pita is proud to announce the launch of two new beverages in
restaurants from June 16th at
participating locations in Canada
and the USA. The beverages are a
part of a new menu strategy that will continue to roll out this
year.
(Photo:
http://photos.prnewswire.com/prnh/20140710/126142)
Purfresh™ beverages are unique drinks, made in
house, using premium, fresh ingredients with a vibrant and balanced
flavour combination that will cool you off on a hot day.
The beverages will be offered in one size (12
oz) and in 2 varieties for $2.49 or
$1.99 when purchased with an
entrée:
- Strawberry Watermelonade (84 calories) is made with fresh
strawberries, watermelon, lemon & lime juice and agave
syrup
- Cucumber Mint Lemonade (89 calories) is made with fresh
cucumbers, mint leaves, lemon & lime juice and agave syrup
"Extreme Pita has always stood out as a
healthier, delicious option within the marketplace and our new
Purfresh™ beverages are a step in the same direction," says
Erica Gale, Director of Marketing
for Extreme Pita, "It's the perfect time of the year to launch a
refreshing new beverage. We look forward to the increase in traffic
to our restaurants this summer."
National Sampling Days for Purfresh™
beverages:
On Thursday July
17th and Wednesday August
13th, Extreme Pita restaurants in Canada and the USA will be offering free samples of Purfresh™
between the hours of 2pm and 4pm
local time. Visit the nearest Extreme Pita location on the sampling
days and "get refreshed" with a free sample.
About Extreme Pita
Extreme Pita has been delighting guests with healthier great
tasting pita sandwiches since 1997. Extreme Pita was the first
quick service restaurant to marry old world authentic pita bread
with healthier, fresh, and unique flavours. At Extreme Pita, we
don't believe you should have to choose between eating something
good or eating something good FOR you. Whether you want to indulge
or you're looking for something nutritious, our menu will satisfy
your craving.
Certain information in this News Release may
constitute "forward-looking" information that involves known and
unknown risks, uncertainties, future expectations and other factors
which may cause the actual results, performance or achievements of
the Company or industry results, to be materially different from
any future results, performance or achievements expressed or
implied by such forward-looking information. When used in this News
Release, this information may include words such as "anticipate",
"estimate", "may", "will", "expect", "believe", "plan" and other
terminology. This information reflects current expectations
regarding future events and operating performance and speaks only
as of the date of this News Release. Except as required by law, we
assume no obligation to update or revise forward-looking
information to reflect new events or circumstances. Additional
information is available in the Company's Management Discussion and
Analysis, which can be found on SEDAR at www.sedar.com.
SOURCE MTY Food Group Inc.