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TORONTO, Sept. 13, 2011 /PRNewswire/ - Score Media Inc.
(TSX: SCR), creators of ScoreMobile®, a leading ad-supported sports
app across all major smartphone and tablet platforms, today
announces the establishment of a sales office in New York and the appointment of Ethan Ross to the position of Vice President of
Digital Sales. In this role, Ethan will be responsible for
the development and execution of Score Media's U.S. digital media
sales strategy.
Ethan is a recognized leader in mobile advertising sales.
His extensive sales background includes roles with Millennial Media
as Vice President, Mobile Advertising Sales and XOS Sports as Vice
President, Digital Sales. Ethan has a strong track record of
delivering creative integrated solutions for clients and has been
responsible for the development and growth of several high
performance digital sales teams.
"The growth of our ScoreMobile platform in the United States has been explosive and
requires a dedicated advertising sales force," says John Levy, Chairman & CEO, Score Media
Inc. "Through our extensive search, we have identified Ethan
as the perfect candidate to lead our U.S. sales group and we want
to take this as an opportunity to officially welcome him to our
team."
Score Media recently acquired rival sports app, SportsTap, and
its monthly audience combined with that of ScoreMobile, currently
ranks 3rd behind sports applications ESPN and Yahoo! and ahead of
competitors FOX and CBS according to comScore's MobiLens™
July 20111 ranking of
mobile sports application audiences in the United States.
"ScoreMobile's U.S. user penetration is very compelling," says
Ethan Ross, Vice President, Digital
Sales, Score Media Inc. "As the U.S. mobile market continues
to expand, the company's ability to deliver highly customized and
dynamic sports content to users on their personal devices presents
marketers with a unique and cost effective way to reach a targeted
audience. I'm excited to join the team to grow and
effectively monetize this emerging platform."
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1 Source: comScore Inc, MobilLens US, July 2011 (3 Month Avg.), Potential reach with
duplication, Mobile Brands: News - Sports - Application
About Score Media Inc.
Score Media is a media company committed to delivering interactive
and authentic sports entertainment. Score Media's primary
asset, theScore Television Network ("theScore"), is a national
specialty television service providing sports news, information,
highlights and live event programming in more than 6.8 million
homes across Canada. The
Company's digital media assets include theScore.com and the
industry leading mobile sports applications ScoreMobile,
ScoreMobile FC and SportsTap which reach over three million unique
users per month. Growing from a team of 60 in 1997 to over
270 employees in 2011, Score Media is a revolutionizing interactive
media company.
Forward-Looking Statements
Certain statements made in this news release constitute
forward-looking statements. When used in this news release, the
words "anticipate," "believe," "plan," "estimate," "expect,"
"intend," "will," "may" and "should" and similar expressions, as
they relate to Score Media or its management, are intended to
identify forward-looking statements. These forward-looking
statements are not historical facts but reflect Score Media's
current expectations concerning future results and events, and
relate to, among other things, anticipated financial performance,
business prospects, strategies, regulatory developments, new
services, market forces, commitments and technological
developments. By its nature, such forward-looking information is
subject to various risks and uncertainties, including risks related
to the nature of the specialty service television industry, the
regulatory environment, the dependence of Score Media on broadcast
distribution undertakings, programming and production costs,
general economic conditions, reliance on key personnel, management
of growth, competition, Canadian ownership restrictions, Score
Media's concentrated shareholder base and others including those
discussed in Score Media's annual information form filed with
applicable securities regulators and available on the SEDAR website
(www.sedar.com), which could cause Score Media's actual results and
experience to differ materially from the anticipated results or
other expectations expressed in this news release. Readers
are cautioned not to place undue reliance on this forward-looking
information, and Score Media disclaims any intention or obligation
to update publicly or revise any forward-looking statements,
whether as a result of new information, future events or otherwise
unless required to do so by applicable law.
SOURCE Score Media Inc.
