New brand emphasizes the company's
integrated offering in marketing activation
MONTREAL,
Nov. 23, 2011 /PRNewswire/ - To
better reflect its evolution into a leading player in the new
marketing communications landscape, Transcontinental today launched
a new brand, logo and positioning: TC. Transcontinental, the
Canadian leader in marketing activation. The new brand better
reflects the company's comprehensive and integrated marketing
communications offering, including print, media, digital,
interactive and mobile. The new trademark will be known as
TC. Transcontinental, and its two sectors as TC. Media and TC.
Transcontinental Printing.
"As our customers' needs have evolved, so have
we. What customers rightly expect is proactivity, creativity,
innovation, strategy, customization and market intelligence. Our
new brand launch is a logical milestone in the disciplined roll-out
of the development plan we began implementing in 2008 to strengthen
our core operations and build new marketing communications
services," said François Olivier, President and CEO of TC.
Transcontinental.
Beyond the truncation of the word
Transcontinental, the 't' in the new 'tc' stands for
technology, while the 'c' represents community. In the chosen
typography, the bold, upright 't' embodies confidence and solidity.
The 'c', with its generous opening, signifies willingness to
communicate. The red dot from the former logo is transformed
into a black one, which represents the digital economy as well as
the point of contact between the company and its customers.
The logo is black or white, depending on context and usage.
Keeping the main typographic element devoid of color will allow the
use of various colors to illustrate sub-brands.
"This is as much about change as it is about
continuity. Printing, mixed with other platforms, is still the
primary driver of marketing communications today. It remains the
most efficient channel to drive traffic to the Internet; new media
perform best when associated with printing. Our expertise in these
areas provides our clients with the best of both worlds by smartly
combining the proven and the upcoming," explained Mr. Olivier.
With a rich history of innovation, disciplined
adaptation to changing customer needs, and its specialization in
marketing activation, TC. Transcontinental is uniquely positioned
in Canada to help customers
attract, acquire and retain their target consumers. Marketing
activation is the method TC. Transcontinental uses to bring a brand
message to life through a strategic, integrated campaign that
leverages the full potential of a wide range of marketing
communications tools in order to maximize results and provide the
greatest return on customer marketing investment.
TC. Transcontinental's integrated offering
includes strategic planning and creation, printing products, mobile
applications and services, distribution services, interactive and
digital products, content and media drivers, and database
analytics.
For the past year, the company has worked with
Cohesion Strategies, a Montreal-based consultancy specialized in
brand strategy, and Bleublancrouge, a Montreal-based advertising and design agency,
on the strategic assessment and redesign of the brand. As part of
the process, TC. Transcontinental also updated and reaffirmed its
core company values of innovation, respect, teamwork and
performance.
About TC. Transcontinental
TC. Transcontinental creates marketing products
and services that allow businesses to attract, reach and retain
their target customers. The Corporation is the largest printer in
Canada and the fourth-largest in
North America. As the leading
publisher of consumer magazines and French-language educational
resources, and of community newspapers in Quebec and the Atlantic provinces, it is also
one of Canada's top media groups.
TC. Transcontinental is also the leading door-to-door distributor
of advertising material in Canada
through its celebrated Publisac network in Quebec and Targeo in the rest of Canada. Thanks to a wide digital network of
more than 1,000 websites, the company reaches over 13 million
unique visitors per month in Canada. The company also offers interactive
marketing products and services that use new communication
platforms supported by marketing strategy and planning services,
database analytics, pre-media, e-flyers, email marketing, custom
communications and mobile solutions.
TC. Transcontinental (TSX: TCL.A, TCL.B,
TCL.PR.D) has 10,000 employees in Canada and the
United States, and reported revenues of C$2.1 billion in 2010. For more information about
the corporation, please visit www.tc.tc
SOURCE TRANSCONTINENTAL INC.
Video with caption: "Video: TC. Transcontinental: Welcome to the
marketing activation era". Video available at:
http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111123_C8563_VIDEO_EN_7093.mp4&posterurl=http://photos.newswire.ca/images/20111123_C8563_PHOTO_EN_7093.jpg&clientName=TRANSCONTINENTAL%20INC%2E&caption=Video%3A%20TC%2E%20Transcontinental%3A%20Welcome%20to%20the%20marketing%20activation%20era&title=TC%2E%20Transcontinental%3A%20A%20marketing%20activation%20company
Image with caption: "TC. Transcontinental is announcing its new
corporate branding (CNW Group/TRANSCONTINENTAL INC.)". Image
available at:
http://photos.newswire.ca/images/download/20111123_C8563_PHOTO_EN_7091.jpg
