Breckenridge Distillery, one of the most-awarded craft distilleries
in the U.S. and a subsidiary of Tilray Brands,
Inc. (NASDAQ: TLRY and TSX: TLRY), has teamed up with Flaviar
to launch its newest creation, Dad's Stash Whiskey. This
limited-edition whiskey is available to purchase now to support
No-Shave November and raise funds for the awareness and treatment
of colon and rectal cancers amongst men worldwide.
Photo Courtesy: Jessie Unruh, Breckenridge
Distillery
"This partnership is more than a whiskey collaboration,” said
Bryan Nolt, founder, and CEO at Breckenridge Distillery. “By
teaming up with No-Shave November, we're raising a glass—and
funds—for men’s cancer research and together, we will make a real
impact.”
This year’s Dad’s Stash is the second iteration of the
Breckenridge x Flaviar blend. In 2023, Breckenridge Distillery
hosted 20 Flaviar father-figure members at the brewery, where
guests had the opportunity to blend the first-ever Dad’s Stash
whiskey.
“We are proud to be teaming with Breckenridge Distillery for
this limited release of Dad’s Stash,” said Grisa Soba Co-Founder at
Flaviar. “We are also joining them in raising colon and rectal
cancer awareness by spreading the word among our members, so that
good times can last.”
This year’s Breckenridge Dad's Stash Whiskey is 86 proof with an
aroma of black walnut, leather, and hints of tobacco, and palate of
chocolate and vanilla leading to a balance creamy caramel and oak
finish. The whiskey will be exclusively available on Flaviar.com
and Caskers.com for $44.99, with a donation of all sales going to
No-Shave November.
Breckenridge Distillery and Flaviar encourages everyone to
partake in No-Shave November by growing out their hair for the
month. This year proceeds from No-Shave November will benefit Fight
CRC, a nonprofit dedicated to raising awareness and funding for
colorectal cancer research, education, and prevention. Founded by
advocates and survivors, Fight CRC empowers patients and their
families through vital resources and support.
“Together, we can make a difference in the fight against
colorectal cancer,” said Brett Hartigan, Donor Relations Manager at
Fight CRC. “No-Shave November is not just about growing hair; it's
about raising awareness and funds for critical research and
support. We are grateful to Breckenridge Distillery and Flaviar for
their partnership in this initiative, which helps empower patients
and families in our community.”
For more information about Breckenridge Distillery follow
Breckenridge Distillery on Instagram @breckdistillery and become a
fan at facebook.com/BreckDistillery. Age 21+. Always enjoy
responsibly.
About Breckenridge DistilleryFounded in
Colorado in 2008, Breckenridge Distillery is the “World’s Highest
Distillery,” and is best known for its award-winning blended
bourbon whiskey, a high-rye mash American-style whiskey.
One of the most highly awarded distilleries in
the U.S., the Breckenridge Distillery is proudly a 3x Icons of
Whisky and 10x winner of Best American Blended winner at the World
Whiskies Awards by Whisky Magazine and a 4x winner of Colorado
Distillery of the Year by the New York International Spirits
Competition. Most recently, Breckenridge Port Cask Finish was named
World’s Best Finished Bourbon at the 2024 World Whiskies Awards,
joining Breckenridge High Proof, named World’s Best Blended Whiskey
and Breckenridge Gin, named World’s Best Compound Gin at the World
Gin Awards by Gin Magazine. Breckenridge spirits have been awarded
6 Double Golds at the San Francisco World Spirits Competition.
The Breckenridge Distillery is more than
award-winning spirits, offering an immersive guest experience.
Named as one of the country’s Top Visitor Attractions by Whisky
Magazine, guests can dine at their award-winning restaurant, enjoy
show-stopping cocktails, learn about their highly awarded spirits
with an in-depth tasting, and get an inside look at their active
production facility. New to the distillery, guests can blend their
own whiskey as they learn the inner workings of whiskey
production.
Breckenridge Distillery is a subsidiary of
Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
To learn more about Breckenridge Distillery,
visit www.breckenridgedistillery.com. Keep up with
Breckenridge Distillery on Instagram by following @breckdistillery
and become a fan at facebook.com/BreckDistillery.
For more information about Tilray Brands,
visit www.tilray.com and follow @tilray on Instagram,
Twitter, Facebook, and LinkedIn.
About Flaviar Flaviar pursues
its mission of “Bringing Good Spirits To Life” via an integrated
ecosystem of consumer and business facing products and services.
With its leading consumer marketplaces, Flaviar.com and
Caskers.com, it facilitates nearly a million orders annually
through its network of retailers across the world. Wine-Searcher is
the global leader in beverage alcohol product search, boasting
nearly 19 million listings from more than 35,000 vendors across 126
countries and a database searched 300 million times each year.
Flaviar For Business offers a comprehensive suite of data insights
and advertising solutions along with Flaviar Checkout, powering
compliant direct to consumer sales and the exclusive app for
processing alcohol payments for global e-commerce leader,
Shopify.
Forward-Looking StatementsCertain statements in
this communication that are not historical facts constitute
forward-looking information or forward-looking statements
(together, “forward-looking statements”) under Canadian and U.S.
securities laws and within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are intended to
be subject to the “safe harbor” created by those sections and other
applicable laws. Forward-looking statements can be identified by
words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
“plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections, or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses, or current
expectations. Many factors could cause actual results, performance,
or achievement to be materially different from any forward-looking
statements, and other risks and uncertainties not presently known
to the Company or that the Company deems immaterial could also
cause actual results or events to differ materially from those
expressed in the forward-looking statements contained herein. For a
more detailed discussion of these risks and other factors, see the
most recently filed annual information form of Tilray and the
Annual Report on Form 10-K (and other periodic reports filed with
the SEC) of Tilray made with the SEC and available on EDGAR. The
forward-looking statements included in this communication are made
as of the date of this communication and the Company does not
undertake any obligation to publicly update such forward-looking
statements to reflect new information, subsequent events, or
otherwise unless required by applicable securities laws.
Media Contact:Kelsey Bardach,
kelsey.bardach@rygr.us, 970-924-0704 ext. 2105Tilray Brands Media:
news@tilray.comInvestors: investors@tilray.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6a673fdb-a00f-4655-af45-b3c83cf41506
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