Revolutionary BAUER RE-AKT Helmet Hits Retail
18 Mayo 2012 - 11:36AM
Business Wire
The BAUER RE-AKT helmet, unveiled by Bauer Hockey during the
2012 NHL All-Star Game and worn by several of the game’s best
players, officially launched today and is now available at retail
locations throughout the world.
The BAUER RE-AKT helmet is Bauer Hockey’s newest product focused
on raising the overall level of player safety in hockey. The BAUER
RE-AKT is the first hockey helmet designed to better manage the
multiple type of hits in the game, including rotational-force
impacts, which have been scientifically proven to cause significant
head injuries.
Featuring the innovative SUSPEND-TECH liner, a unique
patent-pending rotational impact protection system to protect the
head from excessive rotational acceleration when the helmet is
impacted, the BAUER RE-AKT is the latest in a long-line of
innovative hockey products developed by Bauer Hockey’s
industry-leading Research, Design & Development engine. The
SUSPEND-TECH liner is constructed of PORON® XRD™ Extreme Impact
Protection, a super-light pliable material with the ability to
dissipate extreme force on impact. The free-floating stretchable
liner moves independently from the rest of the helmet, thereby
better managing rotational forces.
More than two years in development, the BAUER RE-AKT helmet also
features PORON® XRD™ pads placed strategically in areas of the
helmet where players need it most. In addition to the SUSPEND-TECH
liner and the use of PORON® XRD™ technology which is exclusive to
BAUER in hockey, the BAUER RE-AKT helmet features a new
light-weight, multi-impact foam that features increased impact
management properties compared to traditional EPP foams found in
other hockey helmets. Unlike other helmets in the market designed
to manage only high-energy impacts, the BAUER RE-AKT is designed to
manage the multiple types of hits in hockey – including low-energy
impacts, high-energy impacts and rotational impacts.
“Promoting safety in hockey is a key focus for us as a company
and the launch of the BAUER RE-AKT helmet marks an important step
forward in raising the overall level of protection in the sport,”
said Kevin Davis, Chief Executive Officer and President, Bauer
Performance Sports. “The BAUER RE-AKT helmet is the first hockey
helmet specifically designed to protect players from the different
types of hits that happen throughout the course of a game. Today’s
launch is exciting for us as a company, but more importantly, for
the overall safety of those who play our sport.”
Numerous NHL players, including Alex Ovechkin and Claude Giroux,
have worn the BAUER RE-AKT helmet since its introduction to the
league in January. In addition to the availability of the helmet at
retail, Bauer Hockey also unveiled a comprehensive Web site to
provide in-depth detail and education regarding the BAUER RE-AKT
helmet.
To access the newly-created site and learn more about the BAUER
RE-AKT helmet, visit HelmetRevolution.com or Bauer.com
ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer
and manufacturer of hockey equipment. Founded in Kitchener, Ontario
in 1927, Bauer developed the first skate with a blade attached to a
boot, forever changing the game of hockey. Since then, Bauer has
continued to develop the most sought after products in the
industry, including the widely successful Supreme ® and Vapor ®
lines of products. Bauer Hockey, Maverik Lacrosse and Mission
Roller Hockey are brands under Bauer Performance Sports, a publicly
traded company on the Toronto Stock Exchange (BAU).
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer
and manufacturer of ice hockey, roller hockey, and lacrosse
equipment as well as related apparel. The company has the most
recognized and strongest brand in the ice hockey equipment
industry, and holds the top market share position in both ice and
roller hockey. Its products are marketed under the Bauer Hockey,
Mission Roller Hockey and Maverik Lacrosse brand names and are
distributed by sales representatives and independent distributors
throughout the world. Bauer Performance Sports is focused on
building its leadership position and growing market share in all
product categories through continued innovation at every level. For
more information, visit www.bauerperformancesports.com
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