DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) in Forefront of Influencer Marketing
07 Mayo 2021 - 7:30AM
via NetworkNewsAudio –
DGTL Holdings Inc.
(TSX.V: DGTL) (OTCQB: DGTHF) announces the availability of
a broadcast titled, “COVID-19 and Martech’s Law: Companies Close
Gap, Digital Advertisers Thrive.”
To hear the AudioPressRelease, please visit: The
NetworkNewsAudio News Podcast
To view the full editorial, please
visit: https://nnw.fm/zeoI7
Brands must transition to digital outreach or face the reality
of business stagnating and dying. In a Bazaarvoice survey of more
than 5,000 consumers across different countries, 49% said that they
shop more online now than pre-COVID, including 62% of Americans,
59% in Canada and 70% in Mexico. To that point, a Criteo study
showed that 70% of businesses surveyed agreed that their company’s
marketing function became more important during the pandemic for
reasons spanning the full customer journey spectrum.
Quick to respond to the burgeoning opportunity, DGTL
Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) is building a
portfolio of B2B enterprise Software-as-a-Service (SaaS) in the
digital media, martech, ecommerce and adtech sectors. The company’s
first acquisition, Hashoff, put the company squarely in the
forefront of influencer marketing, a practice where people with
large social media followings or “experts” in certain niches are
hired to endorse products to their audience. As noted in an
Influencer Marketing Hub presentation, 75% of companies are
dedicated a budget to influencer marketing in 2021.
About DGTL Holdings Inc.
DGTL Holdings acquires and accelerates transformative digital
media, marketing and advertising software technologies powered by
artificial intelligence (“AI”). DGTL (i.e. Digital Growth
Technologies and Licensing) specializes in accelerating fully
commercialized enterprise-level SaaS (software-as-a-service)
companies in the sectors of content, analytics and distribution,
via a blend of unique capitalization structures. DGTL Holdings Inc.
is traded on the Toronto Venture Exchange as “DGTL,” the OTCQB
exchange as “DGTHF” and the Frankfurt Stock Exchange as
“A2QB0L.”
For more information, visit www.DGTLInc.com/Investors.
NOTE TO INVESTORS: The latest news and
updates relating to DGTHF are available in the company’s newsroom
at https://ibn.fm/DGTHF
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