Video integration represents a new revenue
stream for Killi and its users, supplementing the survey engine
currently available inside of the application.
TORONTO, Dec. 11, 2019 /CNW/ - Killi, a consumer-led
privacy application, wholly owned by Freckle Ltd. (TSXV: FRKL),
today announced the addition of video monetization to the android
version of its mobile application. The addition of video
allows Killi users, in all countries that Killi is available, to
watch videos and be compensated in cash for their participation and
time.
"The addition of video to the Killi application adds a new
revenue stream for our users and supplements the international
survey engines that we have previously incorporated into the
application," said CEO Neil
Sweeney. "When debating the implementation of this
feature we polled our user base and 97% of our customers said that
they would be interested in participating in video
monetization. Having a module that can appeal to virtually
all Killi users while also contributing to their monthly earnings
made this addition a natural next step for us."
With GDPR (General Data Protection Regulation) currently live in
the EU, requiring the explicit consent from consumers for the use
of their data, and the California Consumer Privacy Act (CCPA),
which mirrors GDPR, coming into effect January 1st, 2020, brands and companies are
increasingly looking for a new source of compliant data to power
their businesses. Freckle's privacy product, Killi, is the
market leader in this space and is poised to benefit from this
macro privacy trend while it continues to add additional modules
for consumers to control and be compensated for their data.
About Freckle (TSX.V: FRKL)
Freckle's consumer identity mobile application "Killi"
(killi.io) allows consumers to take back control of their digital
identity from those who have been using it without their consent.
With Killi, consumers can opt-in and select specific pieces of
personal information that they would like to share with companies,
as well as answer specific surveys, and be compensated directly for
these answers. Download it here.
Freckle, via its data and offline measurement products, also
allows leading brands and platforms to measure the effectiveness of
their advertising by independently matching media spend to in-store
visitation while remaining media agnostic. Freckle's technology is
used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon
and AT&T, and is a core component of the top demand-side
platforms (DSPs) and data management platforms (DMPs) used around
the world.
For more information, please visit freckleiot.com /
killi.io
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Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this news release.
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SOURCE Freckle Ltd.