New Zealand
becomes Killi's Fifth Market; More International Market Expansions
Planned
TORONTO, Feb. 24, 2020 /CNW/ - Freckle Ltd. (TSXV: FRKL)
announced today that Killi, a wholly owned consumer-led privacy
application, expanded its identity product to New Zealand, bringing Killi's presence to a
total of five international markets comprising a total addressable
market of over 400 million people1.
"APAC is a continuing focus for expanding Killi," said CEO
Neil Sweeney. "New Zealand was a natural addition to our
distribution plan given its proximity to our Australian and
Singapore markets. Adding to
our U.S. and Canadian footprints, Killi's total addressable market
is now over 400 million people—approximately 5% of the global
population—with three further geographical expansions planned for
the next quarter and additional countries to be added throughout
the rest of 2020."
"We aspire to be the global leader in consumer privacy, making
it imperative that we continue to expand Killi to additional
markets. We also believe that certain industry catalysts will
hasten Killi's adoption. In particular, with recent changes to
privacy and cookie depreciation within Google's Chrome browser, the
need for 'consented data not dependent on the cookie' - from email,
for example - is growing in demand. Killi sits at the
intersection of these two macro trends and is focused on scaling
its products both geographically and via new revenue modules to
capitalize upon this global opportunity."
About Freckle Ltd.
Freckle's consumer identity mobile application "Killi"
(killi.io) allows consumers to take back control of their digital
identity from those who have been using it without their consent.
With Killi, consumers can opt-in and select specific pieces of
personal information that they would like to share with companies,
as well as answer specific surveys, and be compensated directly for
these answers. Download it here.
Freckle, via its data and offline measurement products, also
allows leading brands and platforms to measure the effectiveness of
their advertising by independently matching media spend to in-store
visitation while remaining media agnostic. Freckle's technology is
used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon
and AT&T, and is a core component of the top demand-side
platforms (DSPs) and data management platforms (DMPs) used around
the world.
For more information, please visit freckleiot.com
/ killi.io
Neither the TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this news release.
DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain statements in this press release are forward-looking
statements and are prospective in nature. Forward-looking
statements are not based on historical facts, but rather on current
expectations and projections about future events, and are therefore
subject to risks and uncertainties which could cause actual results
to differ materially from the future results expressed or implied
by the forward-looking statements, including the receipt of all
necessary regulatory approvals, capital expenditures and other
costs, financing and additional capital requirements, ability to
secure additional sales, ability to negotiate partnerships on
favourable terms, and user acceptance of the improved UI.
These statements generally can be identified by the use of
forward-looking words such as "may", "should", "will", "could",
"intend", "estimate", "plan", "anticipate", "expect", "believe'' or
"continue", or the negative thereof or similar variations.
Forward-looking statements in this news release include statements
regarding: expansion of the Killi application outside of
North America; improvement of the
engagement and user retention; expansion of Freckle's global
presence; building Killi into a legal global DTC application for
Data Privacy; and, improving key data metrics. Although management
of the Corporation has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking statements or forward-looking
information, there may be other factors that cause results not to
be as anticipated, estimated or intended. There can be no assurance
that such statements will prove to be accurate, as actual results
and future events could differ materially from those anticipated in
such statements. Accordingly, readers should not place undue
reliance on forward-looking statements and forward-looking
information. The Corporation assumed no obligation to update any
forward-looking statements or forward-looking information that are
incorporated by reference herein, except as required by applicable
securities laws.
The securities of the Corporation have not been and will not be
registered under the United States Securities Act of 1933, as
amended and may not be offered or sold in the United States absent registration or an
applicable exemption from the registration requirement. This press
release shall not constitute an offer to sell or the solicitation
of an offer to buy nor shall there be any sale of the securities in
any jurisdiction in which such offer, solicitation or sale would be
unlawful.
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1 The United States Census
Bureau (www.census.gov)
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SOURCE Freckle Ltd.