First Dividends Paid in Transparent,
Passive Revenue Program - More Modules to Come
NEW YORK, March 10, 2020 /CNW/ - Killi, a consumer-led
privacy application wholly owned by Freckle Ltd.
(TSXV: FRKL) (the "Company"), today announced the launch of
its Data Dividend™ program to users who consent and share specific
pieces of data over a predetermined time frame. Subscribers who
share data will automatically receive:
- notification of their dividends via SMS and/or email
- the amount, in cash, of each dividend that will automatically
be credited to their account,
- a clear, transparent description of who purchased their data
and,
- clear opt-out functionality for future dividends and data
sales
All of the above are market firsts.
The first Data Dividend™ payment was made to U.S. and Canadian
users who shared their location data during the month of
January 2020, and again to those who
shared their data in February. Consumers in February saw a
doubling of dividends vs those distributed in January. Starting in
March Killi will pay users a weekly dividend for users who have
shared location for the previous seven days, multiplied by the
number of companies that purchased this data.
"Last year, California Governor
Gavin Newsom proposed a data
dividend that could allow residents to get paid for providing
enterprises with access to their personal digital data." said
CEO Neil Sweeney. "Killi is the
company that has made the Governor's vision a reality, and we will
be aggressively expanding our Data Dividend™ program into other
areas to include a variety of additional passive revenue
opportunities for customers."
By voluntarily enabling location sharing, American and Canadian
subscribers have increased their earnings (ARPU) by approximately
120% in January and approximately 89% in February. This
location-rich data is especially attractive to companies in need of
location data since Apple's September release of iOS13,
which reduced the availability of consented location data in
the global market considerably. Companies that are interested in
acquiring location data that is 100% consumer-consented and
conforms with all privacy regulations are encouraged to reach out
to Killi directly to participate in this program. The higher
ARPU generated by passive dividends for consumers, when combined
with the research surveys and video opportunities currently
available inside of the product, will continue to increase the
loyalty and lifetime value of the Killi user, allowing the
ecosystem to continue to expand internationally.
"This is the first time ever that the consumer has been given
access to transparently see who is purchasing their data and be
compensated accordingly." added Mr. Sweeney. "There are a number of
companies collecting data today that are offering rewards or tokens
in exchange for this consumer data but they are hiding who the
purchaser of this data is as well as the true value of this data
from the consumer. Killi is challenging this blatant
bait-and-switch by providing not only passive income to its users,
but also the transparency the consumer deserves. Passive dividends
clearly benefit all of Killi's stakeholders, and we have more Data
Dividend™ modules planned for release—several of which have the
potential for multiple payments from the same datasets provided by
users."
About Freckle Ltd.
Freckle's consumer identity mobile application "Killi"
(killi.io) allows consumers to take back control of their digital
identity from those who have been using it without their consent.
With Killi, consumers can opt-in and select specific pieces of
personal information that they would like to share with companies,
as well as answer specific surveys, and be compensated directly for
these answers. Download Killi here.
Freckle, via its data and offline measurement products, also
allows leading brands and platforms to measure the effectiveness of
their advertising by independently matching media spend to in-store
visitation while remaining media agnostic. Freckle's technology is
used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon
and AT&T, and is a core component of the top demand-side
platforms (DSPs) and data management platforms (DMPs) used around
the world.
For more information, please visit freckleiot.com
/ killi.io
Neither the TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this news release.
DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain statements in this press release are forward-looking
statements and are prospective in nature. Forward-looking
statements are not based on historical facts, but rather on current
expectations and projections about future events, and are therefore
subject to risks and uncertainties which could cause actual results
to differ materially from the future results expressed or implied
by the forward-looking statements, including: the receipt of all
necessary regulatory approvals, capital expenditures and other
costs, financing and additional capital requirements, ability to
secure additional sales, ability to negotiate partnerships on
favorable terms, and user acceptance of the improved UI. These
statements generally can be identified by the use of
forward-looking words such as "may", "should", "will", "could",
"intend", "estimate", "plan", "anticipate", "expect", "believe'' or
"continue", or the negative thereof or similar variations.
Forward-looking statements in this news release include statements
regarding: expansion of the Killi application outside of
North America; increasing ARPU for
Killi; expansion of the Data Dividend™ program; continued payments
of Data Dividends™; addition of further modules to the Killi
application; improvement of the Killi UI; improvement of user
engagement and user retention; expansion of Freckle's global
presence; building Killi into a legal global DTC application for
Data Privacy; and, improving key data metrics. Although management
of the Corporation has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking statements or forward-looking
information, there may be other factors that cause results not to
be as anticipated, estimated or intended. There can be no assurance
that such statements will prove to be accurate, as actual results
and future events could differ materially from those anticipated in
such statements. Accordingly, readers should not place undue
reliance on forward-looking statements and forward-looking
information. The Corporation assumed no obligation to update any
forward-looking statements or forward-looking information that are
incorporated by reference herein, except as required by applicable
securities laws.
The securities of the Corporation have not been and will not be
registered under the United States Securities Act of 1933, as
amended and may not be offered or sold in the United States absent registration or an
applicable exemption from registration requirement. This press
release shall not constitute an offer to sell or the solicitation
of an offer to buy nor shall there be any sale of the securities in
any jurisdiction in which such offer, solicitation or sale would be
unlawful.
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SOURCE Freckle Ltd.