Esports.gg is initial focus for direct and programmatic
advertising to maximize revenue.
TORONTO, July 9, 2021 /CNW/ -- Engine Media Holdings, Inc.
("Engine" or the "Company") (TSX-V: GAME) (NASDAQ: GAME), a company
focused on developing premium consumer experiences, as well as
technology and content solutions for partners in the esports, news
and gaming sectors, today announced that its wholly-owned
subsidiary, Frankly Media ("Frankly") has announced a partnership
with Esports Media Inc. ("Esports Media"), a multimedia company
that powers the news outlet Esports.gg. The partnership with
Esports Media is an important addition to Engine's existing esports and sporting
publishing partnerships, which also
includes the Vegas Sports & Information Network.
Frankly Media powers digital content monetization for esports,
news, and lifestyle publishers through its advertising solutions,
services, and technologies. The partnership will allow Frankly to
provide expert guidance and day-to-day management to monetize
Esports Media's digital properties including the news outlet
Esports.gg through direct and programmatic advertising.
Frankly will also analyze and optimize the total Esports.gg
supply, identify revenue growth opportunities, integrate Engine's
advertising stack, and focus on maximizing overall revenue and
improved operational efficiencies. Through the partnership, Frankly
Media will provide audience insights and close data gaps to unlock
new revenue channels, and deliver more value to Esports Media's
advertisers while remaining relevant.
Benj Smith, Head of Frankly
Media, stated, "This exciting partnership will allow us to leverage
our expertise and technology to help Esports Media unlock new
revenue channels and grow their share of ad spend. Esports.gg is an
exciting new platform and we are proud to partner with them as they
continue to grow as a company."
"Partnering with esports media partners such as Esports Media is
critically important to Engine Media's long-term plans," added
Engine Media's Chief Executive Officer Lou
Schwartz. "Another important piece for us was the quality of
Esports.gg as an engagement channel and we are thrilled to begin
this partnership with Christian and his world-class team of esports
veterans."
Christian Bishop, Esports Media's
Founder, commented, "We are thrilled to announce this partnership
with Frankly and be able to work with its experienced management
team. There are a lot of great publications in esports working hard
to build a sustainable business. This partnership, along with
previously announced partnerships with Midnite and Razer, will play
a critical role in our ability to scale up our content
creation across the board and create new innovative content for our
community."
Esports.gg is backed by a multitude of esports veterans, with
its leadership team comprising of Vindex's Sundance Digiovanni and Adam Apicella, AJ Vaynerchuk of Vayner Media,
ESL's Kevin Rosenblatt, Snapchat's
John Imah, plus Rishi Chadha and
Justin Dellario, from Twitter and
Twitch, respectively.
About Engine Media Holdings, Inc.
Engine Media
Holdings Inc. is traded publicly under the ticker symbol (TSX-V:
GAME) (NASDAQ: GAME). The organization is focused on developing
premium consumer experiences and unparalleled technology and
content solutions for partners in the esports, news and gaming
industry. The company's subsidiaries include Stream Hatchet; the
global leader in gaming video distribution analytics; Eden Games , a premium video game developer and
publisher with numerous console and mobile gaming franchises;
WinView Games, an industry innovator in audience second screen
play-along gaming during live events; UMG, an end-to-end
competitive esports platform enabling the professional and amateur
esport community with tournaments, matches and award nominating
content; and Frankly Media, a digital publishing platform
empowering broadcasters to create, distribute and monetize content
across all channels. Engine Media generates revenue through a
combination of direct-to-consumer and subscription fees; streaming
technology and data SaaS-based offerings; programmatic advertising
and sponsorships. To date, the combined companies' clients have
included more than 1,200 television, print and radio brands, dozens
of gaming and technology companies, and have connectivity into
hundreds of millions of homes around the world through their
content, distribution and technology services.
About Frankly Media
Frankly Media provides a complete
suite of solutions that give publishers a unified workflow for the
creation, management, publishing and monetization of digital
content to any device, while maximizing audience value and revenue.
Frankly delivers publishers and their audiences the solutions to
meet the dynamic challenges of a multi-screen content distribution
world.
Frankly's comprehensive advertising services maximize ROI for
our customers, including direct sales and programmatic ad support.
With the release of our server-side ad insertion (SSAI) platform,
Frankly is well-positioned to help video producers take full
advantage of the growing market in addressable advertising.
Frankly's technology products include a groundbreaking online
video platform for Live, VOD and Live-to-VOD workflows, a
full-featured CMS with rich storytelling capabilities, as well as
native apps for iOS, Android, Apple TV, Fire TV and Roku.
About Esports Media Inc.
Esports Media Inc. is a
multimedia company that powers the news outlet Esports.gg. The
company launched in March 2021.
Esports.gg is a competitive gaming news and analysis outlet that
provides daily content produced by players and experts within their
respective titles.
Christian Bishop is the Founder
of Esports Media Inc. The remaining leadership team members include
Vindex's Sundance Digiovanni and
Adam Apicella, AJ Vaynerchuk of
Vayner Media, ESL's Kevin
Rosenblatt, Snapchat's John Imah, Rishi Chadha from Twitter, and Justin Dellario from Twitch.
Cautionary Statement on Forward-Looking
Information
This news release contains forward-looking
statements. Forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the actual
results, performance or achievements of Engine to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. Often, but
not always, forward-looking statements can be identified by the use
of words such as "plans", "expects" or "does not expect", "is
expected", "estimates", "intends", "anticipates" or "does not
anticipate", or "believes", or variations of such words and phrases
or state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved. In
respect of the forward-looking information contained herein,
including the closing of the Sideqik acquisition and the
consideration to be paid, Engine has provided such statements and
information in reliance on certain assumptions that management
believed to be reasonable at the time, including assumptions as to
the performance of Engine's stock price and business operations and
its ability to raise financing. Forward-looking information
involves known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements
stated herein to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information. Actual results could differ materially
from those currently anticipated due to a number of factors and
risks. Accordingly, readers should not place undue reliance on
forward-looking information contained in this news release.
The forward-looking statements contained in this news release
are made as of the date of this release and, accordingly, are
subject to change after such date. Engine does not assume any
obligation to update or revise any forward-looking statements,
whether written or oral, that may be made from time to time by us
or on our behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE Engine Media Holdings, Inc.