GINSMS Inc. (TSX VENTURE:GOK) ("GINSMS") announces that GIN International
Limited ("GIN"), a 100% owned subsidiary of GINSMS based in Hong Kong, has
officially launched its cloud-based application-to-person ("A2P") SMS service
today.


The service allows the termination of SMS to mobile subscribers of more than 100
mobile operators globally. This is achieved through partnerships with service
providers and direct connections with mobile operators globally. GIN's close
working relationships with mobile operators in China, Hong Kong and Southeast
Asia puts it in a good position to become a leading provider of A2P SMS service
in Asia. 


Through the provision of the A2P SMS service via cloud, GIN enables mobile
application developers, SMS gateways, enterprises and financial institutions to
deliver SMS worldwide without any upfront capital investment through the use of
GIN's rich application programming interface ("API").


Mobile application developers use A2P SMS service to deliver one-time-passwords
("OTP") for authentication of over-the-top ("OTT") mobile applications, in-app
purchase confirmations or promotion of latest game releases. Enterprises and
financial institutions use the A2P service in the areas of mobile marketing,
mobile transactions, security, customer relationship management ("CRM") and
enterprise resource planning ("ERP"). 


Juniper Research predicts that in 2016, revenue from A2P SMS will overtake that
of person-to-person ("P2P") SMS as the mobile messaging ecosystem shifts from
communication between individuals to sending and receiving service-enabling
messages.


"We are excited to launch the cloud-based A2P SMS service and are committed to
become the preferred service provider in Asia. Asia is home to more than 2.5
billion mobile subscribers and the growth of A2P SMS is simply amazing. Being
situated in Hong Kong and having direct connections to mobile operators in Hong
Kong and China, GIN is well positioned to ride the wave and serve the ever
increasing needs of customers worldwide," said Derrick Ong, Senior Vice
President of GINSMS' mobile messaging unit.


About GINSMS

GINSMS is a mobile technology and services company focusing on 4 areas namely
Telecom Platforms and Products, Mobile Advertising, Mobile Messaging and Mobile
Applications. GINSMS conducts research and development and also establishes
partnerships to develop and distribute innovative products and services
globally. Through its wholly owned subsidiaries in Singapore, Hong Kong,
Malaysia and Indonesia, GINSMS has successfully deployed more than 100 solutions
globally. GINSMS also operates a SMS hub that provides inter-operator messaging
services to mobile telecom operators in Hong Kong and application-to-person
("A2P") messaging services to customers globally. Through its Right Here Media
brand, GINSMS provides a one-stop mobile advertising service to advertisers.
These services include the development of creative mobile advertising campaigns
for advertisers, the provision of technology to execute these campaigns and the
placement of advertisements on mobile advertising networks.


Forward Looking Statements

This news release includes certain forward-looking statements that are based
upon current expectations, which involve risks and uncertainties associated with
GINSMS' business and the environment in which the business operates. Any
statements contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and similar
expressions to the extent they relate to GINSMS or its management. The
forward-looking statements are not historical facts, but reflect GINSMS' current
expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current expectations. GINSMS
assumes no obligation to update the forward-looking statements, or to update the
reasons why actual results could differ from those reflected in the
forward-looking statements unless required by law.


NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT
TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS
RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.


FOR FURTHER INFORMATION PLEASE CONTACT: 
GINSMS Inc.
Joel Chin, CEO
+65-6441-1029
investor.relations@ginsms.com

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