Company provides update on Ontario license application
CALGARY, AB/ISLE OF
MAN, March 24,
2022 /CNW/ - Real Luck Group Ltd. (TSXV: LUCK)
(OTCQB: LUKEF) (the "Company") and its subsidiary companies doing
business as "Luckbox" (the "Group"), an award-winning provider of
licensed esports betting, sports betting and casino games,
announces a partnership with leading affiliate and performance
marketing company Raketech Group Holding (STO: RAKE).
The agreement will see Luckbox listed on a number of
Raketech-operated affiliate websites, designed to refer players to
Luckbox's next-generation esports, sports and casino betting
services. The agreement builds upon prior agreements that Real Luck
Group has signed with several key affiliate marketing networks to
increase player traffic. Raketech, headquartered in Malta, operates more than 1760 sites, driving
active players to igaming brands.
Luckbox Head of Affiliates Mike Bazzi said: "Raketech is among
the biggest lead-generation companies in the igaming industry. I
know from previous roles that Raketech is a proven driver of
traffic, which is a key focus of our growth strategy at this time.
This partnership is a continuation of Luckbox's efforts to increase
our player base in a data-driven manner to grow revenues. We will
continually monitor and optimize our marketing spend across our
player acquisition strategies."
Additionally, Luckbox has submitted an application to the
Alcohol and Gaming Commission of Ontario (the "AGCO") to become a fully
registered operator of internet gaming and sports betting in the
province.
Ontario is a significant
opportunity in the broader Canadian market. Eilers &
Krecjik Gaming forecasts Ontario
sports betting gross gaming revenue to reach C$904 million by 2026, and Deloitte estimates the
Canadian market could grow from C$500
million annually into a C$28
billion market five years post-legislation.
Luckbox already holds an Isle of Man gaming license, allowing
the Company to access over 80 markets globally. The Company
intends to apply for additional licenses in selected regulated
markets as part of its continued growth strategy.
Luckbox CEO Thomas Rosander
said: "We're a Canadian company, listed on the Toronto
Venture Exchange, so it's very important for us to operate on home
territory.
"Canada already has a mature
betting audience; however, the Canadian Gaming Association suggests
that Canadians place over $4 billion
of bets with offshore sites each year. Regulations have changed;
Canadians are passionate esports and sports fans; and esports is a
large and growing recreational activity in Canada. The Canadian sports betting market
could be a multi-billion dollar market within five years, so now is
the time for Luckbox to operate in Canada, starting with Ontario.
"With a population of almost 15 million, Ontario accounts for 40% of Canada's total population and 37% of national
GDP. Ontario has established
esports organizations such as Toronto Defiant (Overwatch League)
and Toronto Ultra (Call of Duty League) as well as major sports
teams such as Toronto Maple Leafs, Toronto Raptors, Toronto Blue
Jays and Toronto FC. We are positioning ourselves to capture our
share of Canada's esports betting
market, and applying for an Ontario license is the first step."
About Luckbox
Luckbox is an award-winning next-generation gaming platform that
offers legal, real-money betting, live streams, and statistics on
all major esports, as well as sports betting and casino games on
desktop and mobile devices. Luckbox is owned by Real Luck Group,
listed on the Toronto Venture Exchange (TSXV: LUCK) and OTC (OTCQB:
LUKEF). Luckbox's proprietary tech stack is built by a team
combining gambling industry experience and a passion for gaming and
esports, allowing the company to benefit from superior business
intelligence and player acquisition, while providing players with
an industry-leading betting user experience and betting offer.
Luckbox is live in more than 80 territories worldwide and holds a
B2C and B2B gambling license under the Online Gambling Regulation
Act (OGRA), issued by the Isle of Man Gaming Supervision
Commission. Luckbox is committed to supporting responsible
gambling.
About Raketech Group
Raketech is a leading online affiliate and content marketing
company, with expertise in delivering SEO, online guides,
communities and social media products in primarily the Nordic
region and the UK. Through some 20 flagship brands, Raketech guides
sports and gaming enthusiasts to the best possible services, while
also delivering high-quality traffic and leads to its partners.
Raketech grows both organically and via acquisitions and operates
its business in accordance with a clear framework for responsible
affiliate marketing services. The company's shares are listed in
Nasdaq First North Premier with ticker RAKE. Erik Penser is the
company's Certified Adviser. For more information, visit
www.raketech.com.
Follow Luckbox on Twitter / Facebook / LinkedIn
CAUTION WITH RESPECT TO FORWARD-LOOKING STATEMENTS
The TSX Venture Exchange has neither approved nor
disapproved the contents of this press release. Neither TSX Venture
Exchange nor its Regulation Services Provider (as that term is
defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this
release.
This news release may contain certain "forward-looking
statements" and "forward-looking information" within
the meaning of applicable Canadian securities laws. When used in
this news release, the words "anticipate", "believe",
"estimate", "expect", "target, "plan", "forecast",
"may", "schedule" and other similar words or
expressions identify forward-looking statements
or information. Such statements represent the Company's
current views with respect to future events and are
necessarily based upon a number of assumptions and estimates that,
while considered reasonable by the Company, are
inherently subject to significant business, economic,
competitive, political and social risks, contingencies and
uncertainties. Many factors, both known and unknown,
could cause results, performance or achievements to be
materially different from the results, performance or
achievements that are or may be expressed or implied by such
forward-looking statements. The Company does not intend, and does
not assume any obligation, to update these forward-looking
statements or information to reflect changes in assumptions or
changes in circumstances or any other events such statements and
information other than as required by applicable laws, rules and
regulations.
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SOURCE Real Luck Group Ltd.