Multiplied Media Teams Up With The iPhone Blog to Offer Readers
a Chance to Name Poynt's Augmented Reality Feature and Win a Trip
For Two to New York City
CALGARY and LAS VEGAS, March
23 /PRNewswire-FirstCall/ - Multiplied Media Corporation
(TSX-V: MMC) ("Multiplied Media"), a leading provider of mobile
local search services, today announced the Augment Your Reality
Contest.
Multiplied Media has teamed up with The iPhone Blog (TiPb) to
offer one lucky person the chance to go down in app history with
the opportunity to name the augmented reality feature in the new
Poynt local search application for iPhone. Multiplied Media will
choose the "best name" submitted to the contest and the winner will
receive a travel credit for US$5,000
towards a trip for two to New York
City, including airfare, accommodations and an additional
US$2,500 in spending money.
Multiplied Media may also choose to use the "best name" for the
augmented reality feature in the new Poynt local search application
for the iPhone. Complete terms and conditions of the contest are
available at http://www.tipb.com/2010/03/23/poynt-contest/.
Those interested in entering the Augment Your Reality
Sweepstakes must enter through TiPb by April
7, 2010. Five finalists will have their entries selected for
the Poynt team to vote on and the "best name" will be chosen based
on specific criteria, as outlined in the complete terms and
conditions of the contest, which are available at
http://www.tipb.com/2010/03/23/poynt-contest/.
Poynt is a free local search application that connects iPhone
users to businesses, movies, retailers, restaurants and people.
Poynt's unique augmented reality feature overlays search results
with the real-world environment as viewed through the iPhone's
camera, providing the user with an enhanced local search
experience.
"As a leading source for up to the minute iPhone and iPad news,
our readers are not just enthusiasts, but they are avid users as
well," said Rene Ritchie, Editor of
TiPb. "It's not often that app developers give iPhone users the
chance to name a major feature in an application. This is a unique
opportunity for our readers and a great prize for one lucky
person."
Poynt is available as a free download for iPhone and iPod Touch
users in Canada and the United States from Apple's App Store. Poynt is also available for
BlackBerry smartphones on BlackBerry(R) App
World (www.blackberry.com/appworld) or via Over the Air
download at m.poynt.com.
About Multiplied Media Corporation
----------------------------------
Multiplied Media (www.multiplied.com) develops and operates
mobile applications that enhance the consumers' ability to connect
with the people and businesses most important to them. Their
multi-award-winning application Poynt (www.poynt.com) is a mobile
local search service available over BlackBerry smartphones and
iPhone and iPod Touch devices. Through agreements with directory
and vertical content providers in Canada, the United
States and Europe, Poynt
simplifies finding and connecting with businesses, retailers and
events wherever and whenever it is most convenient for the
consumer. The MyInboxNow offering, from newly acquired UnoMobi
(www.unomobi.com), enables low-end feature phones to behave like
smartphones for email access. MyInboxNow is available to mobile
operators as a private label solution. Headquartered in
Calgary, AB, Canada, Multiplied Media trades on the TSX
Venture Exchange under the symbol MMC.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Apple, iPhone and iPod Touch are trademarks of Apple Inc.,
registered in the U.S. and other countries.
Forward Looking Statement
This news release contains forward-looking statements relating
to the Augment Your Reality Contest and other statements that are
not historical facts, including the prizes to be awarded, the
timing to submit a name for the Augment Your Reality Contest and
the general terms, conditions and rules of the Augment Your Reality
Contest. Such forward-looking statements are subject to important
risks, uncertainties and assumptions. The results or events
predicated in these forward-looking statements may differ
materially from actual results or events. As a result, you are
cautioned not to place undue reliance on these forward-looking
statements.
These forward-looking statements are based on certain key
assumptions regarding, among other things: that names will be
submitted to the Augment Your Reality Contest and continued
interest in the Company's business and future prospects. Material
risk factors that could cause actual results to differ materially
from the forward-looking information include, but are not limited
to: the risk that the prizes to be awarded are not available when
required and may need to be substituted for other prizes; the risk
that the name chosen as the best name is not used by the Company
for the Augmented Reality Feature; the risk of technological issues
with submissions; the risk that no names are submitted to the
contest and therefore no winners are available to receive the
prizes; the development, implementation and execution of the
Company's strategic vision; risk of third-party claims of
infringement; protection of proprietary information; customer
acceptance of the Company's existing and newly introduced products;
and the success of the Company's brand development efforts; need to
develop new and enhanced products; and risks associated with
changes in domestic and international market conditions and the
entry into and development of new for the Company's products.
The forward-looking statements contained in this press release
are made as of the date of this press release. Except as required
by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
SOURCE Multiplied Media Corporation