Parta Dialogue (TSX VENTURE:PAD), a leader in social media optimization,
analytics and Social Learning, announces today that it has signed a letter of
intent (LOI) to acquire MyTwatch, a private Paris-based e-intelligence and
social marketing technology company.


"This acquisition is an important step for us in building out the most robust
offering in the market for brands and companies to win at digital social media
strategy. MyTwatch's proprietary listening technology and semantic analysis
round out our strengths in creating, distributing and measuring social media
content. With the capability to execute in 6 languages, their platform will
become a key aspect in our effort to attract customers globally." - CEO, Parta
Dialogue, Paul Allard


MyTwatch was founded by two internet and marketing experts, Philippe Gablain and
Edith Nuss, capitalizing more than 25 years of e-marketing and internet services
experience. The company has developed an innovative social media crawler capable
of gathering large volumes of data across anything digital (all social media
platform, forums, blogs etc.) and through semantic analysis, can determine
important critical outcomes such as topic identification, influence and lead
generation. This is valuable data and analysis for Parta's clients.


Strategic in nature, this acquisition will allow Parta to offer new products
immediately to an expanding customer base and reinforce existing tools such as
eValue(TM) and Social Topic Scan(TM) and Sharecasting(TM).  


The terms of the LOI are not disclosed at this time. The acquisition is subject
to due diligence which is expected to be completed by the end of February, 2013.
The acquisition is anticipated to be an all-stock transaction barring further
negotiations. 


Parta's management team looks forward to discussing the complete offering and
strategy behind the acquisition, following successful due diligence and
completion of the acquisition.


About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and
Social Learning for organizations at the forefront of digital strategy. Our
clients include some of the largest and some of the smallest (but hippest)
companies in the world, and the list is growing. Parta is aggressively investing
in technology and acquisitions to build a robust offering as a full-service
digital agency that utilizes technology and expertise to listen, strategize,
publish (Sharecasting(TM)), promote and measure (eValue(TM)) your social
marketing programs. Parta is the company behind Edu-Performance and
#engagementlabs.


Many visionary businesses already employ Parta's solutions for internal and
external online engagement. Among these are Proctor and Gamble, Nestle, Durex,
Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote.
www.partadialogue.com


PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates
through two subsidiaries:


#engagementlabs, an all-digital agency offering a targeted range of social
strategies, customized engagement platforms and analytic tools to measure
performance and ROI totally focused on social engagement & optimization:
www.engagementlabs.com.


edu-performance, totally focused on internal engagement and productivity,
Edu-Performance offers customized Social Learning and online training solutions:
www.eduperformance.com.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
paul.allard@partadialogue.com


Jeff Armstrong, Corporate Development
Parta Dialogue Inc.
+1 (416) 627-2228
Jeff.armstrong@partadialogue.com
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