VANCOUVER, BC, Oct. 28, 2021 /CNW/ - RYU Apparel Inc. (TSXV:
RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the
"Company"), a creator of award-winning urban athletic
apparel, is pleased to announce the launch of its first-ever
catalogue on November 8th
2021. The catalogue will be distributed to households throughout
the USA.
Over the past few months RYU has delivered on a series of
prominent events including uniforms and gear for the Canadian
skateboarding team at the Tokyo Olympics, as well as its first
product collaboration with the NFL Alumni Academy. To deliver
on its next milestone, RYU has partnered with Premier
Direct-to-Consumer Marketing Agency, CohereOne, to launch a
nationwide direct marketing catalogue business.
During the last three months, RYU has efficiently put in place
the foundational product architecture and brand tenants that have
enabled its four-pillared sustainable growth strategy to begin
taking root. Now, as a complement to its omni channel
ecosystem, the integration of a catalogue business aims to drive
new customer exposure while optimizing the existing customer
experience.
According to the Harvard Business Review, catalogues are making
a comeback, and consumer response rates have increased by 170%.
Further, according to articles on Retail Dive and the Wall Street
Journal, retailers such as Bonobos, H&M, and Athleta have seen
huge gains in the catalogue space while other giants like Nordstrom
and Patagonia are also heavily investing in the medium.
Lastly, direct marketing through catalogues has increased post
initial purchase transactions and long-term customer value by 76%
according to client data from RYU's partner, CohereOne.
"We see catalogues standing apart from peoples' increasingly
cluttered email inboxes and social media feeds. It's like putting
the store experience right in front of the customer so they can
leisurely interact with, and shop from, the brand's products in the
comfort of their living room. Catalogues also create incremental
demand and play a crucial role in peoples' buying decisions. As
physical products, they can linger in consumers' homes long after
emails are deleted," said RYU COO Rob
Blair.
About RYU Apparel
RYU Apparel (TSXV:RYU, OTCQB:RYPPF), or Respect Your Universe,
is an award winning urban athletic apparel and accessories
brand engineered for the fitness, performance and lifestyle of the
athletic man and woman. Designed without compromise for fit,
comfort, and durability, RYU exists to facilitate optimal human
performance. For more information, please visit the RYU
website at: http://ryu.com.
Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange Inc.) accepts responsibility for the adequacy
or accuracy of this press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU, such as statements the renewal of the RYU
brand, store growth or revenue increases. There are numerous risks
and uncertainties that could cause actual results and RYU's plans
and objectives to differ materially from those expressed in the
forward-looking information, including: (i) adverse
market conditions, including conditions arising as a result of the
COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU
brand, implement strategic objectives and regain profitability;
(iii) failing to meet target revenue projections as anticipated;
(iv) failing to deliver catalogue business or see gains as
reference from peer businesses or Cohere one client data. Actual
results and future events could differ materially from those
anticipated in such information. These and all subsequent written
and oral forward-looking statements are based on estimates and
opinions of management on the dates they are made and are expressly
qualified in their entirety by this notice. Except as required by
law, RYU does not intend to update these forward-looking
statements.
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SOURCE RYU Apparel Inc.