Snipp Makes Kuwait National Day Come Alive for Baroue With Augmented Reality Magic T-Shirts
14 Febrero 2014 - 9:15AM
Marketwired
Snipp Makes Kuwait National Day Come Alive for Baroue With
Augmented Reality Magic T-Shirts
WASHINGTON, DISTRICT OF COLUMBIA--(Marketwired - Feb 14, 2014) -
Snipp Interactive Inc., an international provider of mobile
marketing solutions listed on the TSX Venture Exchange
(TSX-VENTURE:SPN) announced today that it launched a new augmented
reality campaign for Baroue – Let's Play! in
honor of Kuwait's National and Liberation Days.
Baroue is Kuwait's first one-of-a-kind 6,500 square
meter one-stop-shop for parents and kids, offering a wide variety
of products and services for children up to the age of 12, many of
which are exclusive only to Baroue.
In this trailblazing campaign, children who purchase a T-shirt
with the Kuwaiti flag (available exclusively at Baroue) can watch
the T-shirt come alive through the magic of augmented reality. To
do so, children need to wear the T-shirt and stand in front of a
custom kiosk in the store or use Snipp's Khayal augmented reality
application on their smartphone and scan their T-shirt.
Overlaid on their T-shirt they will see an image of a beating
heart in the colors of the Kuwaiti flag and an image of the Kuwait
City skyline culminating with fireworks. Moms and Dads will then
have the option of following Baroue on Instagram (@baroue_kuwait)
and are encouraged to take a photo of their kids and tagging it
with "#hala_baroue".
"We are super excited to do this campaign with an innovative
client like Baroue," said Aya Kabbara, Snipp's Managing Director
for the Middle East. "Augmented reality continues to go from
strength to strength and Snipp is leading the field in the Middle
East. We continue to push the boundaries of what is possible and
experiment with how customers respond to these new
technologies."
"Children these days consider technology as part of their
everyday environment and do not shy away from it," added Baroue's
Marketing Manager, Ragheb Khourshid. "We thought the idea of making
their T-shirts come to life was a fun and immersive way to
celebrate Kuwait's National and Liberation Days. Snipp was able to
conceptualize and execute on this fabulous campaign and worked
seamlessly with us to turn the idea into reality."
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds unique mobile
promotion solutions for brands to engage and interact with their
customers. Key solutions include:
- SnippCheck (www.snippcheck.com): Its innovative mobile receipt
processing solution.
- SnippWin: A full-fledged contests and sweepstakes engine
including sample programs and social media games.
- SnippLoyalty: A robust loyalty platform that is pre-integrated
with various rewards provider partners.
Snipp generates revenue by designing, constructing, implementing
and managing these mobile solutions for its customers. Snipp is
headquartered in Bethesda, MD, with international operations in
Canada, Mexico and India.
About Baroue – Let's Play!
Baroue – Let's Play! – is Kuwait's first one of a kind 6,500
square meter one-stop-shop for parents and kids.
Baroue offers a wide variety of products and services ranging
for children up to the age of 12, many exclusive only to
Baroue.
We also know how to engage with toddlers and develop their sense
of curiosity and that is why the centerpiece of Baroue flagship
Avenues store is the "Sea Serpent" offering a safe and secure
environment for children to explore, engage with those around them,
learn and of course, have fun!
In addition to all that, Baroue stores have an arcade area,
private party rooms and a recently opened Candy Station offering
mouthwatering, tantalizing, not-available-in-Kuwait candies and
sweets.
Baroue – Let's Play! stores are located at The Avenues – Phase
2, Liwan Mall in Egila and The Discovery Mall opposite the Ice
Skating Rink.
Snipp Interactive Inc. - Press EnquiriesAtul
SabharwalCEO415-595-7151atul@snipp.comSnipp Middle EastAya
KabbaraManaging Director, Middle
East+965.22273769mena@snipp.comSnipp Interactive Inc. - Investor
RelationsJaisun GarchaCFO1-888-99-SNIPPjaisun@snipp.comSnipp
Interactive Inc. - Investor RelationsAnthony
DurkaczDirector1-416-720-4360investors@snipp.com
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