SPN Snipp Interactive Inc

Snipp Interactive Inc., an international provider of mobile marketing solutions
listed on the TSX Venture Exchange (TSX VENTURE:SPN) announced today that it has
appointed Mr. Michael Dillon onto its board of directors. Mr. Dillon will
replace Anthony Durkacz who has resigned due to other company obligations
effective immediately.  


Mr. Dillon is a seasoned shopper marketing professional with almost twenty years
of experience in shopper marketing and retail-related promotion. He is currently
Executive Director of Brand Activations & Shopper Marketing at Colangelo and was
recently featured in Shopper Marketing's "Who's Who in Shopper Marketing
Agencies". Prior to Colangelo, Mr. Dillon was Vice President of Shopper
Marketing at Catalina Marketing. Mr. Dillon was also at Pepsi for many years,
eventually leaving as Vice President, Brand Activation, Marketing. Mr. Dillon
hold a Bachelor of Arts from the University of Georgia and an MBA from the
University of Rochester's William E. Simon School of Business. 


Snipp also announces a grant of 200,000 stock options awarded to its newly
appointed director. The options are fully vested and are exercisable at any time
at a price of $0.105 per common share and expire after 5 years. 


"We are thrilled to have Mike on our board," said Atul Sabharwal, CEO of Snipp
Interactive. "His domain knowledge and expertise will be invaluable to Snipp as
we continue to strengthen our current portfolio of marketing solutions and move
deeper into the shopper marketing space. We are seeing great traction with
SnippCheck (for mobile receipt processing), SnippWin (for promotions) and
SnippLoyalty (for loyalty programs), and will be looking to Mike to enhance our
growth trajectory even further." 


"I would also like to thank Anthony Durkacz for his many years of great service
to us and wish him all the best in his new endeavors even though he will
continue to work closely with us," he added. 


"Mobile is clearly the future of Shopper Marketing and I am excited to be
involved with Snipp as they will clearly be a player in future of shopper
engagement," said Mr. Dillon. "I look forward to a long and fruitful
relationship."


About Snipp Interactive Inc. 

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to
engage and interact with their customers. Snipp provides print publishers,
advertising agencies and corporate/consumer brands, including Fortune 500
companies, with four main solution sets:


- Mobile Promotions and Loyalty Programs: A full range of turnkey mobile
promotion solutions from text to win and sample programs all the way to
sophisticated and full fledged loyalty programs. 


- Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile
receipt processing solution allows brands to execute any kinds of purchase
related Shopper Marketing programs they wish to - without needing to coordinate
with retailers, or requiring consumers to download an app. 


- Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to
create and deploy new mobile sites for brand campaigns easily and at scale. 


- Augmented Reality: Snipp has been producing cutting edge augmented reality
campaigns for some of the leading brands around the world.


Snipp generates revenue by designing, constructing, implementing and managing
these mobile solutions for its customers. Snipp is headquartered in Bethesda,
MD, with international operations in Canada, Mexico and India.


Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and
uncertainties, which may cause actual results to differ materially from the
statements made. When used in this document, the words "may", "would", "could",
"will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and
similar expressions are intended to identify forward-looking statements. Such
statements reflect our current views with respect to future events and are
subject to such risks and uncertainties. Many factors could cause our actual
results to differ materially from the statements made, including those factors
discussed in filings made by us with the Canadian securities regulatory
authorities. Should one or more of these risks and uncertainties, such as
changes in demand for and prices for the products of the company or the
materials required to produce those products, labour relations problems,
currency and interest rate fluctuations, increased competition and general
economic and market factors, occur or should assumptions underlying the forward
looking statements prove incorrect, actual results may vary materially from
those described herein as intended, planned, anticipated, or expected. We do not
intend and do not assume any obligation to update these forward-looking
statements, except as required by law. The reader is cautioned not to put undue
reliance on such forward-looking statements. 


Neither the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release. 


Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and
trade names are the property of their respective owners.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Press Enquiries
Atul Sabharwal
CEO
415-595-7151
atul@snipp.com


Snipp Middle East
Aya Kabbara
Managing Director, Middle East
+965.22273769
mena@snipp.com


Investor Relations
Jaisun Garcha
CFO
1-888-99-SNIPP
jaisun@snipp.com
investors@snipp.com

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