- Promotion features 7 Sol
Cuisine SKUs and is being offered across Sobeys' national
footprint, with a particular focus on Ontario, British
Columbia, Alberta and
Nova Scotia.
MISSISSAUGA, ON, July 29, 2021 /CNW/ - Sol Cuisine Ltd. ("Sol
Cuisine" or the "Company") (TSXV: VEG) a growth-oriented North
American plant-based protein leader, today announced it is
launching a national freezer bunker program with Sobeys that will
feature 7 SKUs across its grocery stores with a focus on
Ontario, British Columbia, Alberta and Nova
Scotia (the "Promotion"). The Promotion is taking place from
July 29, 2021, through August 4, 2021, and features Sol Cuisine's Hot
& Spicy Chik'n Wings, Crispy Chik'n Tenders, Crispy Tempura
Filets, Zesty Italian Style Meatballs, Crispy Chik'n Bites, Spinach
Chickpea Bites and Spicy Black Bean Bites.
Sobeys Inc. is one of two national retail grocery and food
distributors in Canada and has
been carrying Sol Cuisine products since 2014. The Promotion will
place Sol Cuisine's varied and differentiated SKUs in high traffic
frozen bunker areas for increased visibility.
John Flanagan, CEO of Sol
Cuisine commented, "Sobeys has been a great partner for
Sol Cuisine, and we look forward to deepening our relationship with
their customers nationally through this program, which is ideally
timed to coincide with the August long weekend in Canada. As we continue to execute our
strategic priorities, we are seeing the results of these efforts
with growing demand for our portfolio of innovative plant-based
protein offerings in grocery stores across North America. Grocery traffic remains high,
the plant-based segment is growing strongly, and Sol Cuisine is
well-positioned to continue to capture its share of this growth by
delighting end customers with delicious, nutrition-forward products
and partnering with channel partners like Sobeys."
Product Portfolio
Sol Cuisine has a thoughtfully curated portfolio of over 30
SKUs, focused on differentiated centre-of-plate offerings. The
Company currently has three primary platforms: Burgers, Appetizers
and Entrees. The Company's Burgers are ranked as the #1 frozen
brand in Canadai, and
its Appetizer line includes the #1 consumer preferred plant-based
chicken alternative in North
Americaii.
A January 2021 blind taste test
conducted with 350 consumers resulted in over 60% of those
consumers preferring Sol Cuisine's products vs. other leading
plant-based brandsi, with the Company's products topping
consumer perception metrics including health, quality, and taste,
compared to competitive offerings in the market. Sol Cuisine's
products are proven to be nutritionally superior to major
competitive plant-based offerings, with its burger significantly
out-performing category norms, being higher in key nutrients and
fibre as well as dramatically lower in calories, fat, and
sodiumiii.
For more details, visit Sol Cuisine's IR website at:
investors.solcuisine.com or contact the IR team at
investors@solcuisine.com.
About Sol Cuisine Ltd.
Sol Cuisine is the publicly traded parent company of Sol Cuisine
Inc. following the completion of its "qualifying transaction" on
May 19, 2021. Sol Cuisine is a
fast-growing producer of branded and private label,
consumer-preferred plant-based protein offerings across key
center-of-plate and appetizer categories. The Company's products
are offered through an established omni-channel distribution
platform in Canada and the U.S.
and are available in over 11,000 stores and more than 41,000 unique
points of distribution across four primary channels: Canada Retail
Sales & Club; U.S. Retail Sales & Club; Food Service &
Industrial; and Private Label. Over a history of 20+ years, Sol
Cuisine has consistently demonstrated an ability to innovate and
delight consumers in Canada and
the U.S., while remaining true to its commitment to producing great
tasting products that are nutritionally superior both to meat-based
offerings and to competitive plant-based products. This commitment
has resulted in several Canadian product wins, including the #1
frozen plant-based burger in Canada, the #1 consumer-preferred chicken
alternative and the #1 quality roast product as determined by Whole
Foods Market. The Company's taste and nutritional superiority has
also resulted in private label contracts with some of the most
recognized natural brands in North
America. These products are all produced at Sol Cuisine's
two state of the art facilities, totaling 35,000 square foot
facility in Mississauga, Ontario,
capable of supporting up to 10 million kilograms of volume per
annum.
For more details on Sol Cuisine's consumer brands:
Website: www.solcuisine.com
Instagram: @solcuisine
Facebook: @solcuisine
Twitter: @solcuisine
LinkedIn: @solcuisine
Forward Looking Statements
This press release includes forward-looking information within
the meaning of Canadian securities laws regarding the Company and
its business. Often but not always, forward-looking information can
be identified by the use of words such as "expect", "intends",
"anticipated", "believes" or variations (including negative
variations) of such words and phrases, or state that certain
actions, events or results "may", "could", "would" or "will" be
taken, occur or be achieved. Such statements are based on the
current expectations and views of future events of the management
of each entity, and are based on assumptions and subject to risks
and uncertainties. Although the management believes that the
assumptions underlying these statements are reasonable, they may
prove to be incorrect. The forward-looking events and circumstances
discussed in this press release may not occur and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting the company, including risks regarding the
size of the industry, the growth of the market for the Company's
products, the rate and quantity of production at the Company's
facilities, market conditions, economic factors, management's
ability to manage and to operate the business of the Company and
the equity markets generally. Although the Company has attempted to
identify important factors that could cause actual actions, events
or results to differ materially from those described in
forward-looking statements, there may be other factors that cause
actions, events or results to differ from those anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on any forward-looking statements or information. No
forward-looking statement can be guaranteed. Except as required by
applicable securities laws, forward-looking statements speak only
as of the date on which they are made and the Company undertakes no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
The TSX Venture Exchange has not reviewed, approved, or
disapproved the content of this news release.
John Flanagan
Chief
Executive Officer
905-502-8500
i Source AC Nielson Sept
2020
|
ii Source: VegNews Oct
2020 - North America
|
ii proprietary study
n=350, Jan 2021
|
SOURCE Sol Cuisine Ltd.