TSXV Trading Symbol: VPI
VANCOUVER, BC, May 12, 2021 /CNW/ - Vitality Products Inc.
(TSXV: VPI) (the "Company" or "Vitality") is pleased to announce
its latest actions for online sales growth of its award-winning
line of vitamins and natural health supplements. The Company has
added new staff, is expanding current advertising campaigns and is
starting on the implementation of a subscription model to build
repeat sales on vitality.ca. Following the success of a recent
private placement, the Company has $1,500,000 for sales growth in 2021.
Vitality has hired Sarah Hourigan
as Senior Ecommerce Manager – a first for Vitality – to oversee the
growth of vitality.ca, amazon.ca and amazon.com. Sarah joins
Vitality from Aritzia (TSX: ATZ) and holds a Masters of Business
(Marketing) from the National University of
Ireland; Sarah also worked for Yahoo and shoes.com. Sarah
will be assisted by Claire Tang,
Marketing Communications Coordinator, to support user experience,
amazon advertising, social media and video production; Claire holds
a Bachelor of Commerce from the Beedie School of Business at SFU.
The team will be supported by Matthew
Whittle as Business Intelligence & Sales Specialist;
Matthew joined Vitality in 2019 and holds a Bachelor of Commerce
(Marketing) from Queen's University.
"One of our key opportunities for growth at Vitality is online,"
said Cheryl Grant, President &
CEO. "We are excited to leverage the funds from the private
placement for new staff including a dedicated online sales and
marketing team. We are eager to share more with the market and
shareholders in the months to come."
The Company's online sales growth will also be supported with
$48,500 of funding for digital
advertising through the BC Agrifood & Seafood Market
Development Program. Funding for the project has been provided by
the Governments of Canada and
British Columbia through the
Canadian Agricultural Partnership, a federal-provincial-territorial
initiative. The program is delivered by the Investment Agriculture
Foundation of BC.
The Company will increase its investment into advertising on
social media (Facebook ads), display ads and search (google ads),
as well as start geotargeted advertising and test creative for
customer conversion.
About Vitality
Visit our new Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and
supplements, marketed to natural health retailers and health and
wellness conscious consumers. Manufactured locally in BC, and
currently sold in 600 natural health stores and online, the
products are non-GMO and third party tested. Following the proven
success of the line through repeat orders and same store sales
growth, the Company is focused on expanding distribution and
growing sales in-store and online; evaluating, researching and
developing new products for future distribution; and exploring new
markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
(signed)
Cheryl A. Grant, President &
CEO
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SOURCE Vitality Products Inc.