Trading Symbol: VPI
VANCOUVER, BC, Oct. 6, 2021 /CNW/ - Vitality Products Inc.
("Vitality" or the "Company") has launched its complete line of
Vitality Glow™ marine collagen products to consumers in
Canada with Vitality Glow Marine
Collagen + Biotin, Vitality Glow Marine Collagen + Rose, and the
previously launched Vitality Glow Collagen + Cranberry. The first
run of the newest product, Vitality Glow Marine Collagen + Rose,
sold out with initial orders from natural health retailers,
distributors and online at vitality.ca. All Vitality Glow products
have been listed by Whole Foods Market in Canada (for launch in January 2022), and are currently available at
Nature's Fare (BC), Blush Lane (AB), Vita Health (MB) and at
Vitality's newest retailer as of September: Body Energy Club with
15 locations in British
Columbia.
"We are thrilled with the response to Vitality's new elevated
collagen line with Vitality Glow Collagen + Cranberry going into
its third production since launch, and the sell out of Vitality
Glow Marine Collagen + Rose within the first month of sales to
retailers. All of Vitality's collagens are in production and are
expected back in stock by November for our key sales season," said
Cheryl Grant, President &
CEO.
NEW PRODUCTS BREAK THROUGH IN A GROWING COLLAGEN
CATEGORY
Vitality Glow builds on the initial retailer success of
Vitality's line of products and appeals to women with elevated and
female-focused packaging to stand out to consumers online and in
retail. Vitality Glow is made with premium sourced, wild caught
marine (fish) collagen and the addition of complimentary
ingredients to support good health and bring luxurious natural
flavours with rose and cranberry. Marine Collagen + Biotin is
virtually flavourless and can be added to water, coffee and food to
increase protein levels, amino acids and support collagen
production.
Collagen is one of the hottest growth categories in natural
health and Vitality Glow offers an innovative ingestible beauty
line to appeal to women and expand in the category with premium
collagen complexes to build healthy skin, hair, nails and support
women's health. Significantly, the collagen market is expected to
double from $8.36B USD in 2020 to
$16.7B USD by 2028 with marine
collagens expected to witness the fastest growth.1
Vitality Glow's first three complexes include marine collagen, a
Type I hydrolyzed collagen peptide which has been studied to reduce
fine lines within 28 days and support the elasticity of joint
health. Collagen is a building block of the body's soft tissues;
natural production reduces each year after our mid-20s; collagen
peptide supplementation supports the body's natural production to
support healthy aging.1
COLLAGEN MARKET SIZE
- The global collagen market size was estimated at USD 8.36 billion in 2020 and is expected to grow
at a compound annual growth rate (CAGR) of 9.0% from 2020 to 2028
to reach USD 16.7 billion by
2028.1
- Marine-based collagen sources are expected to witness the
fastest growth, registering a revenue-based CAGR of 10.0% from 2020
to 2028. Marine collagen is superior to that of bovine (beef) or
porcine (pork) sources, owing to its high absorption rate and
bioavailability. Marine collagen costs are relatively higher than
bovine and porcine variants.1
- Hydrolyzed collagen is an essential protein for the human body
and has multiple nutritional, skin, and health benefits. The Amino
Acid Lysine also supports immunity.1
Source: 1. Grand View
Research (Report ID: GVR-1-68038-835-0), February 2021. Collagen
Market Size, Share & Trends Analysis Report By Source, By
Product (Gelatin, Hydrolyzed, Native, Synthetic), By Application
(Food & Beverages, Healthcare, Cosmetics), By Region, And
Segment Forecasts, 2021 – 2028. URL:
https://www.grandviewresearch.com/industry-analysis/collagen-market
|
ABOUT VITALITY
Visit our Investor site: investinvitality.com
VITALITY® is an award-winning line of
clean vitamins and supplements, marketed to natural health
retailers and health and wellness conscious consumers. Manufactured
locally in BC, and currently sold in 600 natural health stores and
online, the products are non-GMO and third party tested. Following
the proven success of the line through repeat orders and same store
sales growth, the Company is focused on expanding distribution and
growing sales in-store and online; evaluating, researching and
developing new products for future distribution; and exploring new
markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
(signed)
__________________________________
Cheryl A. Grant, President &
CEO
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__________
SOURCE Vitality Products Inc.