Vitality to Exhibit at Natural Products Expo West from
March 10-12 in California
VANCOUVER, BC, March 2, 2022 /CNW/ - Vitality Products Inc.
(TSXV: VPI) (the "Company" or "Vitality") announces the upcoming
launch of its award-winning line of vitamins and supplements to US
retailers at Natural Products Expo West – the industry's largest US
tradeshow. The United States is
the world's largest market for vitamins and supplements. Vitality
has successfully established its product line of 13 products in
Canada and won 11 industry awards
including best new supplement, consumer choice and retailer choice
– women's health.
"This is a pivotal time for Vitality as we enter the world's
leading market for vitamins and supplements," says Cheryl Grant, President & CEO, Vitality
Products Inc. "With the reopening of the border, and green light on
tradeshows, we are excited to build Vitality. I have clearly spoken
to the sales potential for Vitality including Power Iron +
Spirulina in the US and we are now standing at the doorstep of
turning a plan into a reality."
Vitality will target sales in the Western US and signed Grass
Roots Marketing, an established broker, to build sales. Grass Roots
Marketing provides an exceptional full-service sales and marketing
team for natural, organic, and specialty brands. Their committed
staff of 26 are dedicated to providing superior natural and
specialty brokerage services including bringing products to top
distributors, retailers and ongoing sales management in the Pacific
Northwest, California, and Western
States (https://www.grmarketing.net).
"It has been an immense effort to prepare the product line for
the US and we are excited to introduce Vitality to US retailers and
consumers," added Cheryl Grant.
Vitality will debut its products in its own 10' x 20' Booth
#3567 of the Supplements Hall at the Anaheim Convention Centre this March 10-12
(https://www.expowest.com/en/home.html).
About the US Market
The North American dietary supplements market size was valued at
USD 50 billion in 2020 and is
expected to grow at a compound annual growth rate (CAGR) of 5.6 %
from 2021 to 2028. The increasing consumer awareness regarding
personal health and wellbeing is one of the key drivers of the
market. Furthermore, growing demand for preventive health products
to lead healthy & disease-free life and a rising number of
fitness centers, health clubs, and gymnasiums are expected to drive
the market over the forecast period.1
About Natural Products Expo West
The Natural Products Expo West show is the largest natural
health and organic products trade show in North America. The NPEW show is the annual
meeting of over 60,000 organic and natural products industry
professionals and combines the entire value chain of healthy
products, including today's best sellers and tomorrow's trends.
This trade show is mainly visited by retail buyers and gathers an
average of 3,000 exhibitors. To learn more:
https://www.expowest.com/en/home.html
About Vitality
Visit our new Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and
supplements, marketed to natural health retailers and health and
wellness conscious consumers. Manufactured locally in BC,
Canada and currently sold in 600
natural health stores and online, the products are non-GMO and
third party tested. Following the proven success of the line
through repeat orders and same store sales growth, the Company is
focused on expanding distribution and growing sales in-store and
online; evaluating, researching and developing new products for
future distribution; and exploring new markets for its products. To
view the full products visit: www.vitality.ca
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant" (signed)
____________________________________
Cheryl
A. Grant, President & CEO
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____________________________________
1:
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https://www.grandviewresearch.com/industry-analysis/north-america-dietary-supplements-market#:~:text=The%20North%20America%20dietary%20supplements,key%20drivers%20of%20the%20market.
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SOURCE Vitality Products Inc.