ZoomerMedia announces plan to develop new medical and recreational cannabis products specifically for the Zoomer demographic ...
04 Julio 2019 - 3:00PM
Following last Friday’s report in Postmedia’s “The Growth Op”,
ZoomerMedia Limited (“ZoomerMedia”) confirmed the second stage in
its recent deal with Canopy Growth Corporation (“Canopy”). The
first stage involved the licensing of the “CARP Recommended” and
“Zoomer Recommended” seals. This next phase will see two new lines
of medical and recreational cannabis products developed and sold
under the CARP and Zoomer brands directly.
“I spoke to Bruce Linton as recently as June 24th, and in that
conversation he enthusiastically reconfirmed Canopy’s commitment to
carry through with the second part of our deal, namely the
development of proprietary strains, and/or, related cannabis
products appropriate to each of the CARP and Zoomer demographics.
An announcement will follow when these have been established, along
with initiatives to educate the Zoomer and CARP audiences about
these products through our own TV, radio, magazine and online
outlets,” said long-time medical marijuana advocate and ZoomerMedia
CEO and Founder, Moses Znaimer.
“In large measure, older Canadians are supportive of cannabis,
both for medical and moderate recreational use. We know that
Zoomers are also looking for alternatives in addition to flower, so
we’ll be exploring options like CBD, gel caps, edibles, and
beverages. Our contract with Canopy calls for products to be
available to consumers within a year,” concluded Znaimer.
According to Statistics Canada, 1,180,015 Canadians between the
ages of 45 to 64 consumed cannabis in 2018 for a total of 211,868
kilograms.
About ZoomerMedia Limited (TSXV: ZUM)Founded in
2008 by Moses Znaimer (Citytv, CP24, MuchMusic, Bravo! etc.),
ZoomerMedia is Canada's leading diversified multimedia company
devoted to creating content, services and experiences for Canada's
largest demographic - "Zoomers" or the 16.1 million Canadians aged
45plus - on all platforms: television, radio, print, digital, and
live events. ZoomerMedia’s television properties include VisionTV,
Canada’s only multi-faith specialty television service available in
9 million homes; ONETV: Get Fit, a 24-hour fitness and health
channel with yoga and exercise programs viewers can do from home;
JoyTV in Vancouver, Victoria, Surrey and the Fraser Valley; and
FAITHTV, the Nation's Faith Station. ZoomerMedia’s radio
properties include The New Classical FM (96.3 FM in the Greater
Toronto Area/103.1FM in Eastern Ontario/102.9FM in Southern
Georgian Bay), English Canada’s only commercial all-classical music
radio service; and Zoomer Radio (AM740 and 96.7FM in Downtown
Toronto), playing ZoomerHits - Music That Changed The World.
ZoomerMedia also publishes ZOOMER Magazine, the largest paid
circulation magazine in Canada for the mature
market, everythingzoomer.com - Canada’s leading provider
of online content targeting the 45plus demographic, and On The Bay
Magazine, a regional lifestyle magazine published quarterly for the
20 towns and villages of Southern Georgian Bay, Ontario.
ZoomerMedia's tradeshow division operates The ZoomerShow in Toronto
and Vancouver, Canada's largest annual lifestyle expos and consumer
shows for the 45plus, and produces Moses Znaimer's ideaCity
conference, the 3-day Toronto-based conference celebrating its
20th anniversary this year. Both ZoomerMedia and CARP are
located in The ZoomerPlex, a 2.6-acre state-of-the-art production
and live event complex in Toronto's Liberty Village. For more
information, visit zoomermedia.ca.
About CARPCARP is Canada’s largest advocacy
association for Canadians As We Age. CARP has ±320,000 members and
a network of chapters across the country. Most CARP members also
subscribe to ZOOMER Magazine, watch ZoomerTelevision/VisionTV, and
listen to Zoomer Radio (AM740/96.7FM/ZoomerRadio.ca). For more
information, please visit carp.ca
Media contact:
Leanne WrightVice President CommunicationsZoomerMedia Limited+1
416-886-6873leanne@zoomer.ca
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