ALIF Artificial Life Inc (CE)

Artificial Life, Inc. (Pink Sheets:ALIF), a Hong Kong based investment company has released its sales, download numbers, and key ranking statistics.

The Company announced today the upcoming launch of Egozoo Cards Reloaded which the Company is publishing for Egozoo in the Apple App Store.

The Company also announced the upcoming launch of FC Bayern München – Official Mobile Game 2011/2012 (short form: FCB 2011 Game) in the Android Market. The FCB 2011 Game is the final title to be both developed and published by the Company. Moving forward the Company will act as a publisher only for smartphone titles and will no longer develop and produce original titles as it has changed its business model.

The Company's accumulated number of mobile downloads now exceeds 60 million; this number includes downloads from iPhone/iPod touch and iPad, Android, Windows Phone 7, and Java title sales. Accumulated downloads for smartphone platforms alone is over 30 million.

As of July 31st, 2011, the Company has produced and released 38 applications for the iPhone, iPod touch, and iPad. The top title was downloaded more than 7.3 million times, the second was downloaded 4.8 million times, and the third was downloaded close to 4 million times. The average number of downloads per game for the catalogue was about 0.78 million. Paid iPhone games were sold at between USD 0.99 to USD 2.99 with an average price per game of USD 1.73. All the new games released have achieved Top 100 or higher download rankings in their categories.

Artificial Life's games have reached #1 on Apple App Store Top Charts in over 74 countries or 82% of all the offered countries.

Among the 38 produced games, 26 are based on licensed and branded intellectual property from a variety of licensors while 12 games are based on Artificial Life's proprietary IP. The games have been sold in a total of 108 countries worldwide. The distribution of game downloads by region is: 42% in North America, 34% in Europe and Africa, 18% in Asia Pacific, 4% in Latin America, and 2% in the Middle East. The Top 5 countries in terms of download numbers are: United States, United Kingdom, France, Germany, and China (with 38%, 10%, 5%, 5% and 5% of downloads respectively).

Egozoo Cards Reloaded is an iOS app that allows users to send customized ecards to their friends and family. The app features ecards with different themes such as "Happy Birthday", "I'm Sorry", "Merry Christmas", and many more. All cards are animated and have background music. Users can embed live recorded messages into the ecards. The messages can either use the real voice of the sender or can contain the voice from the app's cartoon voice library. Users can send the ecards by email or share them via Facebook and YouTube. The app will launch soon in the Apple App Store for USD 0.99, for more information please visit the Company's m-commerce portal www.botme.com/egozoocards

FCB 2011 Game is the third title and marks the first Android game created by Artificial Life in partnership with the famous German soccer club FC Bayern Munich following the previous games for the club's 2008/2009 and 2009/2010 seasons. The FCB 2011 Game contains a series of 5 soccer challenges in which players control their favorite FC Bayern Munich stars to take penalty kicks, perform kick ups, score from corner kicks, and more. In addition to the standard single-player mode, the game features a real-time online multiplayer mode that allows players to compete against others around the globe for a "Penalty Shoot Out" using OpenFeint. The FCB 2011 Game will soon be available for download for Android devices from the Android Market. The Kick Ups Challenge of the FCB 2011 Game is free with additional challenges available as upgrades using in-app purchases. More about the FCB 2011 Game may be found at: www.botme.com/fcbgame2011

"We are happy to announce the ongoing success of our games as well as the upcoming launch of our last title that we developed. From now on, we will only publish games ourselves or through our partner networks and will concentrate on our new business direction as a new kind of investor in the wireless arena," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

iPhone, iPod touch and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

App Store is a service mark of Apple Inc.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Facebook is a registered trademark of Facebook, Inc.

About Artificial Life, Inc.

www.artificial-life.com

Artificial Life is a new kind of investor. We act as a global incubator and business network provider and facilitator for our investment companies, assisting them in their funding efforts, sales, production, and general business development activities. When needed, we also inject our valuable intellectual property into our investment companies for their use. We invest mainly in the BRICS (Brazil, Russia, India, China and South Africa) markets with a focus on smartphone content and wireless technology such as: near field communication, mobile business apps and games, mobile health services, social networking apps and games, and mobile commerce. We have won many industry awards for outstanding technology and products in prior years.

Artificial Life, Inc. is a Delaware registered corporation founded in 1994 in Boston. We are a public US entity (Pink Sheets:ALIF) with a secondary listing on the Frankfurt Stock Exchange  (Frankfurt:AIF) (Xetra:AIF). Our global headquarters is in Hong Kong and our EMEA headquarters is in Berlin, Germany.

Facebook: http://www.botme.com/ref/alife-fb Twitter: http://twitter.com/alifegames YouTube: http://www.youtube.com/user/alifegames

The Artificial Life logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1669  

Forward-Looking Statements: This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G and broadband mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on August 2nd, 2011. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

CONTACT: Artificial Life IR and PR Contact:
         Tel: (+852) 3102 2800
         ir@artificial-life.com