California Grapes International, Inc. 1st Retail Location
27 Febrero 2012 - 8:37AM
Business Wire
California Grapes International, Inc. (OTCPINK: CAGR) announces
today that it has secured a lease for the first retail store in
Beijing targeted to open April 1st.
“CGI” has come to an agreement for a lease with the first retail
location. The terms of the agreement are for 3 years and will
provide for a retail location that allows for approximately 900 sq.
ft. of indoor and 300 sq. ft. of outdoor space in one of the
premier shopping and residential developments in Beijing. The
development and location of the 1st “CGI” store is critical for the
initial impact and future success of the company and after careful
consideration around the space constraints and fees associated with
the Renaissance Hotel, the location in the SOHO development was the
clearly the best option. The development
http://sanlitunsoho.sohochina.com/ is located in a heavily
populated community of ex-pat consumers and provides substantial
name recognition that will benefit “CGI” in the ability to drive
consumer traffic to our location.
The “build-out” of the facility will begin immediately and the
final design concept will offer a unique representation of the CA
Wine Industry. The model is designed to maintain a geographical
experience of CA and wineries will be grouped by regional location.
The wineries products will also be presented as a complete
selection and not segregated by varietal as most commonly seen in
the US market. This allows for the education base to be focused on
growing regions of CA and the wineries as a whole.
“CGI” has begun the process of customs clearance on the latest
shipment and will have approximately 700 cases for the initial
store inventory. The wines to be offered will range from US Retail
prices of $7 to $90. Pre-sales and promotional marketing efforts
will begin this week. “CGI” will post pictures of the retail store
towards the end of the “build-out” phase including before and after
images.
“We are very fortunate to be able to secure such a great initial
location. The remaining 3 stores planned for this year will have a
great base of operations to build from. This location provides a
solid base for the ongoing and growing support of the ATO, Commerce
Department and the Embassy personnel to hang their hat on and
showcase the accomplishments of American Business efforts in
China.” – Jeffrey Crittenden – CEO “CGI”
Safe Harbor Statement
Information in this press release may contain 'forward-looking
statements.' Statements describing objectives or goals or the
Company's future plans are also forward-looking statements and are
subject to risks and uncertainties, including the financial
performance of the Company and market valuations of its stock,
which could cause actual results to differ materially from those
anticipated. Forward-looking statements in this news release are
made pursuant to the 'Safe Harbor' provisions of the United States
Private Securities Litigation Reform Act of 1995.
California Grapes (CE) (USOTC:CAGR)
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