CrowdGather to Monetize its own Forum Advertising Inventory - Analyst Blog
04 Marzo 2013 - 11:15AM
Zacks
CrowdGather to Monetize its own Forum Advertising
Inventory
By Ken Nagy, CFA
CrowdGather, Inc. (OTC Markets:CRWG) is an
Internet company that specializes in the development and hosting of
forum based Web sites.The firm endeavors to monetize a network of
online forums and message boards. Forums remain a much undervalued
part of the internet pie with $4.5 billion and CrowdGather is the
only public company dedicated to monetizing this area. More
page results equate to more revenue as page views have jumped from
12 million to 220 million per month through several mergers. The
Company’s focus is now on monetizing its own forum advertising
inventory as well the termination of the previous Adisn revenue
model.
Management expects a solid Q3 and Q4 as they expect to carry the
Company’s positive momentum into fiscal 2013 as they work toward
completing a number of initiatives that should help add to high
margin revenue growth.
The Company re-launched its corporate website in an attempt to
better position itself for advertisers, forum owners, and
prospective investors. The new look and feel features the Company’s
ad supported business model and the benefits of its network for
advertisers, forum owners, and general community users.
Additionally, the Company is focused on deploying the redeveloped
ad server obtained during the June 2010 Adisn acquisition in late
Q2 fiscal 2013. Management expects the ad server, coupled with the
improved quality of the network, will further improve its RPM
during fiscal 2013.
CrowdGather estimates that the ongoing removal of
non-monetizable content that also conflicts with its terms of
service may reduce its total monthly page views by 20 to 30
million, to approximately 180 to 190 million monthly page
views network wide. However, the Company does not expect any
significant impact on revenues from the reduction and anticipates
an immediate lift to RPM.
The Company is in the process of migrating its third-party hosted
sites, such as Yuku.com, to its own network operating center, in
Los Angeles, California, as part of the Company’s risk mitigation
and cost savings strategies.
The relocation is anticipated to improve uptime, speed, and
stability for its sites, and to also result in savings of $12,000
to $25,000 per month due to the difference between the lower cost
equipment lease payments and the higher cost third-party hosting
charges.
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