EARI Entertainment Arts Research Inc (PK)

Entertainment Arts Research, Inc. (EARI) today announced that they have issued a letter of intent to acquire Explain My Surgery, Inc. (EMS) and have the company become a wholly-owned subsidiary of EARI.

Explain My Surgery, Inc. (EMS) operates ExplainMySurgery.com, which is an independent, unbiased, interactive, online educational source of information for patients who are considering surgical options. The site was created to provide patients information, in laymen’s terms, to help them weigh the risks and benefits of surgery; which can be a life altering decision. The site provides information in an easy, yet comprehensive format that hopefully will empower each patient to make an informed decision regarding their surgery and to have realistic expectations of the results.

The ExplainMySurgery.com interface is a HIPAA-compliant website that guides patients through an easy-to-use information delivery system. It is a beneficial tool for patients at home, in the hospital admission's area or even in the physician's office. At their convenience and own pace, patients have the ability to search for their specific surgical procedure, review how the procedure is performed, review the risks and benefits associated with procedures and attain a better understanding of their prognosis. A report will then be generated and sent to the hospital and physician which can be incorporated into the patient medical records prior to informed consent.

In addition to the benefits that Explain My Surgery provides patients, physicians and staff also benefit from the site by helping to facilitate better communication and also document that adequate education was provided. Explain My Surgery is not to replace the doctor, but to help focus the patients on specific issues so that face-to-face doctor patient interaction is maximized. EMS provides a service that is free of charge to physicians.

EARI is currently working with EMS to enhance the site and develop an interactive virtual world application that will provide the technology and platform for patients to have direct access to doctors and communicate with them in real time. In addition, the collaboration with EMS is expected to expand beyond just providing information on surgical procedures; rather the company plans to also cover other areas of health and medicine.

Additional information can be found at: http://www.reuters.com/article/pressRelease/idUS199242+27-Apr-2009+BW20090427

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