FRTG Frontera Group Inc (CE)

Errol Gillespie, outgoing President, stated, "The decision to appoint Mr. Jerry Booth as the new President of Fresh Traffic is a logical choice with the current business strategy. Jerry is an innovative leader with impressive credentials and expertise in his line of work; with a proven track record of achieving positive results for his customers. What attracted me to Jerry was his no nonsense approach to business, and the wealth of knowledge he brings to the company. As a former Director Google UK, with a passion to win and be a leader, I feel confident Jerry can lead us to success by using his knowledge and creating new verticals within his business model. It is time we adopt and implement a "Fresh" approach."

Jerry Booth President added; "I am honoured that Mr. Gillespie has shown such confidence in my ability and I look forward to revealing our planned growth strategies in the near future. We have a very strong offering to our current clients and look forward to continued growth in our business. I have been asked many times, "Why are you in Winnipeg?" and the answer is simple. In order to be able to serve the North American market most effectively it makes good sense to strategically locate in the geographic centre of North America. Being in the central time zone allows our staff to make best use of their time across North America, and co-ordinating travel is also best served by being in a central location."

About Jerry Booth

Jerry is known as the youngest UK entertainments manager. At 19 he managed for the Walker Group of Companies before being snapped up by the Rank Organisation in 1981, the then world leader in Bingo, Casinos, Clubs and Film.

Always looking for the ultimate challenge of his abilities, he started his own business in 1988 while still working the club circuit with world renowned stars like Tom Jones, Shirley Bassey and the Drifters.

Individual computers were just starting to gain traction, and gain business share, so Jerry set himself up teaching business software to companies before the net came calling for him in 1996.

Seeing this rapid uptake of this new technology, and the potential to be a great new marketing tool to the masses, Jerry devised some of the first online marketing strategies for UK companies.

The skills and techniques he learned in this area were very sought after, he was courted to devise and consult about SEO, online marketing, website strategies and brand protection for major European and US companies along with an array of celebrity friends before selling his company to a leading search engine in 2004.

In 2005 he started an online media company with his partner Kim Lewis with the aim to make them leaders in the field of (SEO) search engine optimization & Internet marketing later to become known as the Fresh Traffic Group.

Using their contacts within the entertainment industry they soon became known as the search marketing gurus to the stars. In more recent times they have helped Joe the Plumber to Governments reach their marketing goals and potential.

Fresh Traffic draws on over 25 years of experience in providing Search Engine Optimization & Internet marketing solutions. As specialists in Online Brand Development & Search Engine Optimization, Fresh Traffic makes the Internet an accessible & successful addition to all businesses, driving more unique visitors & brand impressions to websites. Fresh Traffic uses organic & paid marketing strategies that are tested and proven to deliver results in creating industry leaders online. Additionally a complete suite of services are available; web site development, media ads, social media, Web apps, iPhone/iPad apps, Android apps and more. Led by Ex Google Director with offices in Winnipeg, Toronto & Vancouver, Canada. Opening Late 2010 Florida USA, London UK - visit www.freshtrafficgroup.com.

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements in this announcement that are not historical facts represent only the Company's current expectations, assumptions, estimates and projections and are forward-looking statements. These forward-looking statements involve various risks and uncertainties. Important risks and uncertainties that could cause the Company's actual results to be materially different from expectations include but are not limited to the risks set forth in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's annual report on Form 10-K. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Contacts: David Kugelman (1) 866 692 6847 dk@otcstockreview.com Fresh Traffic Group Inc. info@freshtrafficgroup.com sales@freshtrafficgroup.com www.freshtrafficgroup.com

Frontera (CE) (USOTC:FRTG)
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