MANILA, Philippines,
March 15, 2013 /PRNewswire/ -- Globe
Telecom (Philippines Stock Exchange: GLO)
announced that its broadband brand Tattoo posted P2.4 billion in revenues for the 4th
quarter of 2012, outperforming its competitors whose revenues
declined for the same period.
This brought full year 2012 broadband revenues to P8.7 billion, a significant 16% growth from
previous year's levels on the back of rising demand for data and
internet connectivity.
"We attribute the sustained growth of Tattoo to the fact that
the brand continues to deliver on its promise of reliable internet
connection coupled with a deep understanding of the needs of the
customer in terms of value for money and product usage. Tattoo
offered trailblazing programs that offer the best value-for-money
plans, flexibility, perks and privileges, speed and seamless
connection backed-up by the strong after sales support of Globe,"
says Nikko Acosta, Head of Tattoo
Broadband.
The significant growth of broadband revenues has largely
contributed to the total all-time high revenue of Globe of
P82.7 billion.
Subscriber base for Tattoo broadband grew 18% higher with
261,000 new subscribers by end 2012. Of the 18% growth, 77%
are new Tattoo On-the-Go subscribers.
Tattoo was launched in 2009 as a nomadic broadband service with
bold and edgy imagery and value-for-money prepaid offers. In
January 2011, Tattoo evolved into an
aspirational brand for the youth still retaining its core
value-for-money consumer proposition but this time leveling up the
customer experience with customizable plans and services with the
brand promise of "living without limits".
Tattoo also launched its home broadband service portfolio under
the Tattoo@Home brand catering to the household and family's varied
needs with customizable home broadband plans.
Tattoo gained global recognition as Best Broadband Service
Provider in the Philippines for
two consecutive years in 2011 and 2012 awarded by no less than the
international research and consulting firm, Frost and Sullivan.
For 2013, Tattoo, the most reliable broadband in the Philippines evolves further as a
socially-relevant brand empowering subscribers to use their social
media presence in making a difference in the lives of other people
and moving their world.
Tattoo is expected to continue providing subscribers with the
best broadband experience through customizable plans and offers
that best fit their lifestyle and their need for constant
connectivity.
For more information, please contact:
Yoly C.
Crisanto
Head, Corporate
Communications
Globe Telecom, Inc.
Tel. No.
7302627 │ Fax. No. 7393075
Email
Address: globe.corpcomm@gmail.com
Globe Press Room: www.globe.com.ph/press-room
Twitter: @talk2GLOBE │ Facebook:
www.facebook.com/globeph
SOURCE Globe Telecom