MANILA, Philippines,
April 5, 2013 /PRNewswire/ -- The
full year 2012 financial performance of Globe Telecom (Philippines
Stock Exchange: GLO) saw the company increasing its base and
attracting more subscribers, evidently growing across the board in
all market segments - mobile or broadband.
With game-changing product offers and cornering the latest
devices with exclusive privileges, Globe has captured the sweet
spot of customers at the height of its competitors' aggressive
switching campaigns launched during the second half of 2012.
This was spelled out in a recent survey conducted by global
consumer research firm Nielsen, which indicated rival network's
subscribers switching to Globe. According to the survey, 49% of
total SIM switchers to the Globe network came from competition.
The study, commissioned by Globe and conducted independently by
Nielsen Philippines from January 9 to
December 2012 was among 12,937
respondents in randomly selected areas nationwide both from urban
and rural areas, who currently own a SIM. It helped Globe
determine the real impact of its rival's switching campaigns which
ran from July to December 2012.
"Leading the market with innovation and customization, Globe
continues to reinforce its position as a strong and formidable
challenger in the market with sustained subscriber gains despite
the aggressive switching campaigns and negative tirades of our
competitors. We are bringing in this huge source of inspiration and
motivation as we sustain growth momentum this year and in the years
to come," said Ernest Cu, Globe President and CEO.
During the second half of 2012, Globe postpaid segment added
nearly 135,000 subscribers amidst competitors' attractive offers
and plan application discounts. On the other hand, its prepaid and
TM segments acquired a combined 1.3 million subscriber base during
the same period on the back of a strengthened product portfolio and
value-for-money promos. Finally, its broadband segment gained close
to 88,000 subscribers during the last six months of 2012
capitalizing on innovative services that delivered the fastest
internet speeds at home or while on-the-go.
The growth across all business segments' subscriber bases has
brought cumulative mobile subscribers to 33.1 million and broadband
subscribers to 1.7 million by end-2012, up 10% and 18% from
previous year respectively. This paved the way for the company to
close the year on a high note with consolidated service revenues
soaring to an all-time high of P82.7
billion, 6% above previous year's level of P77.8 billion.
For more information, please contact:
Yoly C.
Crisanto
Head, Corporate
Communications
Globe Telecom, Inc.
Tel. No.
+63-7302627 │ Fax. No. +63-7393075
Email
Address: globe.corpcomm@gmail.com
Globe Press Room: www.globe.com.ph/press-room
Twitter: @talk2GLOBE │ Facebook:
www.facebook.com/globeph
SOURCE Globe Telecom, Inc.