LCDX Caliber Imaging and Diagnostics Inc (CE)

Caliber Imaging & Diagnostics (OTCQB:LCDX), formerly Lucid, Inc., has appointed Steven M. Ridge as Midwestern Regional Sales Manager and Ben J. Alexander as Western Regional Sales Manager, both newly created positions. Each will be focused on further developing the Company's sales initiatives for its VivaScope® platform in the West and Midwest regions of the United States. The FDA-cleared VivaScope® devices provide patients the option of a painless, noninvasive optical skin biopsy in lieu of expensive and painful traditional skin biopsy while also having potential applications in several other medical and research specialties.

L. Michael Hone, Chief Executive Officer of Caliber I.D., said, "As a part of our ongoing efforts to expand Caliber I.D.'s footprint within the U.S. healthcare market, it is imperative that we bolster the Company's regional sales initiatives and increase our sales force. I am very pleased that Steven Ridge and Ben Alexander, both industry veterans, have agreed to join our team to oversee our sales efforts in the West and Midwest. Steve and Ben's experience make them ideal candidates to sell into a market consisting of physicians; pharmaceutical, cosmeceutical and skincare product development companies; government agencies; academic institutions; and anyone doing research on skin at the cellular level."

Mr. Ridge has more than 30 years of biomedical sales experience. He most recently served as Bioscience Sales Specialist-Midwest Region at Nikon Instruments Inc. Prior to this, he was VP of Marketing for three divisions within Roper Industries' Imaging Group, where he produced $10M in new sales by introducing globally nine new products to market in two years. Earlier, he held various sales and marketing positions at a series of companies including Fryer Company Inc. and Leica Microsystems Inc. He holds a BS degree from Iowa State University.

Mr. Alexander has nearly 30 years experience in sales and biomedical research. He most recently served as Technical Microscopy Specialist at McBain Systems/Leica Microsystems, where he represented the companies' industrial, forensic and educational accounts in Southern California. Among his accomplishments, he increased territory sales by 20 percent in 2012. Prior to this, he served as Western Territory Manager at Biolog, Inc. Earlier, he held sales positions at Thermo Electron Corp. (now ThermoFisher) and ISC BioExpress. He holds a BS degree from the University of Texas at Austin.

About Caliber Imaging & Diagnostics

Caliber Imaging & Diagnostics' platform of products offer increased productivity from the research laboratory to the doctor's office or the surgeon's operating room. Caliber I.D.'s platform of products provide precise accuracy, consistent reliability, and online backup that all combine to lead to better patient care. The FDA-cleared VivaScope® devices provide patients the option of a painless, noninvasive optical skin biopsy in lieu of expensive and painful traditional skin biopsy while also having potential applications in several other medical and research specialties. VivaScope® is a registered trademark of Caliber Imaging & Diagnostics. For more information about Caliber I.D. and its products, please visit www.caliberid.com.

Safe Harbor

This press release contains "forward looking statements" within the meaning of the Securities Litigation Reform Act of 1995. These statements are based on our current beliefs or expectations and are inherently subject to significant known and unknown uncertainties and changes in circumstances, many of which are beyond our control. There can be no assurance that our beliefs or expectations will be achieved and actual results may differ materially from our beliefs or expectations due to financial, economic, business, regulatory and other factors or conditions affecting us or our industry in general, as well as more specific risks and uncertainties facing us, such as those set forth in the Risk Factors section of the Forms 10-Q and 10-K filed by us with the Securities and Exchange Commission.

CONTACT: Richard Pulsifer
         Chief Financial Officer
         (617) 348-9821
         
         Investor Relations:
         Dian Griesel Int'l.
         Cheryl Schneider
         (212) 825-3210
         
         Public Relations:
         Dian Griesel Int'l.
         Susan Forman or Laura Radocaj
         (212) 825-3210