Lightscape Launches Out-of-Home Media Network With Linguaphone and Hair Corner China as Initial Clients
10 Febrero 2009 - 4:33PM
Marketwired
Lightscape Technologies Inc. (OTCBB: LTSC), an operator of LED
out-of-home billboards and provider of LED solutions, today
announced it has begun selling advertising on its network of
out-of-home media properties. Lightscape has also engaged LIME, a
diversified media conglomerate, as a sales representative for its
out-of-home media network in Greater China.
The first 6 LED out-of-home advertising billboards, scheduled to
go live in March, are in 5 separate locations:
-- Shenzhen Century Plaza Hotel, Shenzhen, China
-- Shandong Hotel, Jinan, China
-- Convention Plaza, Wanchai, Hong Kong
-- World Trade Centre, Causeway Bay, Hong Kong (2 billboards)
-- New location, Causeway Bay, Hong Kong (To be launched in the next few
weeks)
Two of the initial advertising clients onto the media network
will be Linguaphone China and Hair Corner China. Linguaphone is a
leading global English language training provider, for individuals
and corporations, with an established presence in China. Hair
Corner China is a modern, high-end lifestyle and personal grooming
products company. The company will be using Lightscape's network to
advertise its hair product line throughout Greater China. These
advertising contracts are for an average of 280 30-second spots per
week.
Bondy Tan, President and CEO of Lightscape, commented, "We are
delighted to partner with LIME and are especially pleased to
provide them, and their customers, the LED out-of-home experience
in Asia. At a time when most media and their audiences are
increasingly fragmented, Lightscape's out-of-home LED billboard
network offers advertisers and brand owners a clear, focused return
on investment. We understand that the relationships among brands,
customers and media are undergoing dramatic changes and that
advertising platforms like ours represent a tremendous
opportunity."
"LIME is pleased to partner with Lightscape, a company that has
firmly established itself as a widely respected Asian and global
market leader in the rapidly evolving area of LED technologies,"
said Tommy Yip, Director at LIME. "We believe leveraging
Lightscape's LED billboard opportunities, at these key locations in
China and Hong Kong, LIME will capture the enormous potential that
the out-of-home LED advertising market offers our customers."
Lightscape's expanding and cost-effective LED billboard network
is an attractive choice for advertisers to help bring their sales
messages to the widest possible number of potential customers. With
LED advertising billboards being installed at premium spots in
Beijing, Hong Kong and other major Chinese cities, Lightscape's
network is well positioned for expansion in this growing
market.
About LIME
LIME is a media conglomerate with diversified activities across
Greater China and Taiwan in magazine publishing, event management
and production, and media planning. Headquartered in Hong Kong, the
company maintains a strong network among lifestyle and luxury
brands in Greater China. The group's flagship publication, LIME
Magazine, is a leading Chinese language lifestyle and fashion
magazine for affluent young professionals with a monthly
distribution of over 350,000. LIME's existing client base includes
Sony, Johnnie Walker, Mercedes and Omega, among others.
About Lightscape Technologies
Lightscape Technologies Inc. (OTCBB: LTSC) is one of the leading
digital media and LED solutions companies in Asia. Lightscape is
building an LED out-of-home media network in China focused on LED
billboards in prime locations. The Company also designs, markets,
sells and installs large-scale LED video screens and LED systems,
operates LED out-of-home advertising billboards, and provides LED
screen rentals. Lightscape is headquartered in Hong Kong, and the
Company has offices in Singapore, China and Macau. For additional
information, please visit www.lightscapetech.com.hk.
Cautionary Disclaimer -- Forward-Looking Statements
This news release contains "forward-looking statements" as that
term is defined in Section 27A of the United States Securities Act
of 1933, as amended, and Section 21E of the United States
Securities Exchange Act of 1934, as amended. Such forward-looking
statements include, among others, the estimation, expectation
and/or claim, as applicable, that: the first 6 LED out-of-home
advertising billboards in Lightscape's network are scheduled to go
live in March 2009 in 5 separate locations; Lightscape expects LIME
to sell advertising and media space on Lightscape's LED out-of-home
advertising network in Greater China; and Lightscape intends to
expand its installations of LED advertising billboards at premium
spots in Beijing, Hong Kong and other major Chinese cities. Actual
results could differ from those projected in any forward-looking
statements due to a variety of risks, uncertainties and other
factors, including, but not limited to, delays in the supply of LED
modules, LED video screens and other hardware; risks of downturns
in economic conditions generally and in Greater China specifically;
competition with larger companies with greater resources and more
experience in providing out-of-home advertising services; the
availability of timely financing; and the Company's ability to
manage growth. These forward-looking statements are made as of the
date of this news release and the Company assumes no obligation to
update the forward-looking statements, or to update the reasons why
actual results could differ from those projected in the
forward-looking statements. Although the Company believes that the
beliefs, plans, expectations and intentions contained in this press
release are reasonable, there can be no assurance those beliefs,
plans, expectations, or intentions will prove to be accurate.
Investors should consider all of the information set forth herein
and should also refer to the risk factors disclosed in the
Company's periodic reports filed from time-to-time with the
Securities and Exchange Commission and available at
www.sec.gov.
Contacts: Thomas Smith Ogilvy Public Relations 212-880-5269
Thomas.Smith@ogilvypr.com Robert Cavosi Ogilvy Public Relations
212-880-5326 Robert.Cavosi@ogilvypr.com
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