SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
DC 20549
______________
SCHEDULE
13G
(Rule
13d-102)
INFORMATION
TO BE INCLUDED IN STATEMENT FILED PURSUANT TO
RULES
13d-1(b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO
13d-2
Purple
Beverage Company, Inc.
(Name
of
Issuer)
Common
Stock, par value $0.001 per share
(Title
of
Class of Securities)
746387
10
9
(CUSIP
Number)
December
12, 2007
(Date
of
Event Which Requires Filing of this Statement)
______________
Check
the
appropriate box to designate the rule pursuant to which this Schedule is
filed:
o
Rule
13d-1(b)
x
Rule
13d-1(c)
o
Rule
13d-1(d)
-------------------
*
The
remainder of this cover page shall be filled out for a reporting person’s
initial filing on this form with respect to the subject class of securities,
and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The
information required in the remainder of this cover page shall not be deemed
to
be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934
(“Act”) or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however,
see
the
Notes
).
|
CUSIP
No.
746387
10 9
|
13G
|
Page
2
of
8
Pages
|
|
1
|
NAME
OF REPORTING PERSON(S)
Barry
Honig
|
|
2
|
CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See
Instructions)
|
|
3
|
SEC
USE ONLY
|
|
4
|
CITIZENSHIP
OR PLACE OR ORGANIZATION
United
States
|
|
NUMBER
OF
SHARES
BENEFICIALLY
OWNED BY EACH REPORTING PERSON WITH
|
5
|
SOLE
VOTING POWER
1,900,000
(1)
|
|
6
|
SHARED
VOTING POWER
2,164,285
(2)
|
|
|
7
|
SOLE
DISPOSITIVE POWER
1,900,000
(1)
|
|
|
8
|
SHARED
DISPOSITIVE POWER
2,164,285
(2)
|
|
9
|
AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
4,064,285
(3)
|
|
10
|
CHECK
BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
|
|
11
|
PERCENT
OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.9%
(4)
|
|
12
|
TYPE
OF REPORTING PERSON
IN
|
(
1
)
Excludes
warrants to purchase 450,000 shares of common stock held by Barry Honig that
prohibit the holder thereof and its affiliates from exercising such warrants
to
the extent that it would result in beneficial ownership by such holder and
its
affiliates of more than 4.99% of the common stock, or, if such limitation is
waived by the holder upon no less than 61 days prior notice, 9.99%.
(2)
Includes 2,164,285 shares of common stock held by GRQ Consultants, Inc., with
respect to which Barry Honig is the President and a control person.
(3)
Includes 1,900,000 shares of common stock held by Barry Honig and 2,164,285
shares of common stock held by GRQ Consultants, Inc. Excludes warrants to
purchase 450,000 shares of common stock held by Barry Honig that prohibit the
holder thereof and its affiliates from exercising such warrants to the extent
that it would result in beneficial ownership by such holder and its affiliates
of more than 4.99% of the common stock, or, if such limitation is waived by
the
holder upon no less than 61 days prior notice, 9.99%. Absent this limitation,
Barry Honig would be deemed to beneficially own an aggregate of 4,514,285 shares
of common stock, or 7.6%.
(
4
)
Based
upon an aggregate of 58,940,649 shares of common stock outstanding as of May
1,
2008.
|
CUSIP
No.
746387
10 9
|
13G
|
Page 3
of
8
Pages
|
|
1
|
NAME
OF REPORTING PERSON(S)
GRQ
Consultants, Inc.
|
|
2
|
CHECK
THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See
Instructions)
|
|
3
|
SEC
USE ONLY
|
|
4
|
CITIZENSHIP
OR PLACE OR ORGANIZATION
Florida
|
|
NUMBER
OF
SHARES
BENEFICIALLY
OWNED BY EACH REPORTING PERSON WITH
|
5
|
SOLE
VOTING POWER
-0-
|
|
6
|
SHARED
VOTING POWER
4,064,000
(1)
|
|
|
7
|
SOLE
DISPOSITIVE POWER
|
|
|
8
|
SHARED
DISPOSITIVE POWER
4,064,285
(1)
|
|
9
|
AGGREGATE
AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
4,064,285
(1)
|
|
10
|
CHECK
BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
|
|
11
|
PERCENT
OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.9%
(2)
|
|
12
|
TYPE
OF REPORTING PERSON
CO
|
(
1
)
Includes
1,900,000 shares of common stock held by Barry Honig and 2,164,285 shares of
common stock held by GRQ Consultants, Inc., with respect to which Barry Honig
is
the President and a control person.
Excludes
warrants to purchase 450,000 shares of common stock held by Barry Honig that
prohibit the holder thereof and its affiliates from exercising such warrants
to
the extent that it would result in beneficial ownership by such holder and
its
affiliates of more than 4.99% of the common stock, or, if such limitation is
waived by the holder upon no less than 61 days prior notice, 9.99%.
Absent
this limitation, GRQ Consultants, Inc.
would
be
deemed to beneficially own an aggregate of 4,514,285 shares of common stock,
or
7.6%.
(
2
)
Based
upon an aggregate of 58,940,649 shares of common stock outstanding as of May
1,
2008.
|
CUSIP
No.
746387
10 9
|
13G
|
Page 4
of
8
Pages
|
Item
1.
Purple
Beverage Company, Inc.
(b)
Address
of Issuer's Principal Executive Offices:
450
East
Las Olas Blvd., Suite 830
Fort
Lauderdale, Florida 33301
Item
2.
(a)
Name
of Person Filing
This
statement is filed by and on behalf of Barry Honig and GRQ Consultants,
Inc.
Mr.
Honig
is President of GRQ Consultants, Inc. Mr. Honig may be deemed to beneficially
own shares owned and/or held by and/or for the account and/or benefit of GRQ
Consultants, Inc.
(b)
Address
of Principal Business Office or, if none, Residence
The
address of the principal business office of each of the reporting persons is
595
South Federal Highway, Suite 600, Boca Raton, FL, 33432.
(c)
Citizenship
See
the
disclosure provided in response to Item 4 on the attached cover
page(s).
(d)
Title
of Class of Securities
Common
Stock, par value $0.001 per share of Purple Beverage Company, Inc.
(e)
CUSIP
Number
746387
10
9
|
Item 3.
|
If this statement is filed
pursuant
to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing
is:
|
|
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(a)
|
o
|
A
Broker or dealer registered under
Section
15
of
the Act (15 U.S.C. 78o);
|
|
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(b)
|
o
|
A
Bank as defined in
Section
3(a)(6)
of
the Act (15 U.S.C. 78c);
|
|
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(c)
|
o
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An
insurance company as defined in
Section
3(a)(19)
of
the Act (15 U.S.C.
78c);
|
|
|
(d)
|
o
|
An
investment company registered under
Section
8
of
the Investment Company Act of 1940 (15 U.S.C.
80a-8);
|
|
|
(e)
|
o
|
An
investment adviser in accordance with
§240.13d-1(b)(1)(ii)(E);
|
|
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(f)
|
o
|
An
employee benefit plan or endowment fund in accordance with §240.13d-
1(b)(1)(ii)(F);
|
|
|
(g)
|
o
|
A
parent holding company or control person in accordance with §240.13d-
1(b)(1)(ii)(G);
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CUSIP
No.
746387
10 9
|
13G
|
Page 5
of
8
Pages
|
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(h)
|
o
|
A
savings associations as defined in Section 3(b) of the Federal
Deposit
Insurance
Act
(12 U.S.C.
1813);
|
|
|
(i)
|
o
|
A
church plan that is excluded from the definition of an investment
company
under Section 3(c)(14) of the Investment Company Act of 1940 (15
U.S.C.
80a-3);
|
|
|
(j)
|
o
|
A
group, in accordance with
§240.13d-1(b)(1)(ii)(J).
|
(a)
Amount
beneficially owned:
See
the
disclosure provided in response to Item 9 on the attached cover
page(s).
(b)
Percent
of class:
See
the
disclosure provided in response to Item 11 on the attached cover
page(s).
(c)
Number
of shares as to which such person has:
Barry
Honig
(i)
Sole
power to vote or to direct the vote:
1,900,000
(ii)
Shared
power to vote or to direct the vote:
2,164,285
(iii)
Sole
power to dispose or to direct the disposition of:
1,900,000
(iv)
Shared
power to dispose or to direct the disposition of:
2,164,285
GRQ
Consultants, Inc.
(i)
Sole
power to vote or to direct the vote:
0
(ii)
Shared
power to vote or to direct the vote:
4,064,000
(iii)
Sole
power to dispose or to direct the disposition of:
0
(iv)
Shared
power to dispose or to direct the disposition of:
|
CUSIP
No.
746387
10 9
|
13G
|
Page 6
of
8
Pages
|
4,064,285
|
Item 5.
|
Ownership of Five Percent
or Less of
a Class.
|
Not
Applicable.
|
Item 6.
|
Ownership of More than Five
Percent
on Behalf of Another Person.
|
Not
Applicable.
|
Item 7.
|
Identification and Classification
of
the Subsidiary Which Acquired the Security Being Reported on by the
Parent
Holding
Company or Control Person
.
|
Not
Applicable.
|
Item 8.
|
Identification and Classification
of
Members of the Group.
|
Not
Applicable.
|
Item 9.
|
Notice of Dissolution of
Group.
|
Not
Applicable.
By
signing below I certify that, to the best of my knowledge and belief, the
securities referred to above were not acquired and are not held for the purpose
of or with the effect of changing or influencing the control of the issuer
of
the securities and were not acquired and are not held in connection with or
as a
participant in any transaction having that purpose or effect.
|
CUSIP
No.
746387
10 9
|
13G
|
Page
7
of
8
Pages
|
SIGNATURE
Each
reporting person certifies that, after reasonable inquiry and to the best of
such reporting person’s knowledge and belief, the information set forth in this
statement is true, complete and correct.
Dated:
May 6, 2008
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|
Barry
C. Honig
|
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|
|
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|
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|
|
/s/
Barry Honig
|
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Barry
Honig
|
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GRQ
Consultants, Inc.
|
|
|
|
|
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By:
|
/s/
Barry Honig
|
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Name:
|
Barry
Honig
|
|
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Title:
|
President
|
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CUSIP
No.
746387
10 9
|
13G
|
Page 8
of
8
Pages
|
EXHIBIT
INDEX
|
Exhibit
No.
|
Description
of Exhibit
|
|
99.1
|
Joint
Filing Agreement dated May 6, 2008 between Barry Honig and GRQ
Consultants, Inc.
|
Purple Beverage (CE) (USOTC:PPBV)
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