SAN FRANCISCO, June 25, 2015 /PRNewswire/ -- Rakuten
Marketing, the global leader in omnichannel marketing and a
division of Rakuten, Inc., today announced it will leverage Krux's
next-generation data management platform DMP to improve the
accessibility of Rakuten's rich consumer data for more personalized
omnichannel marketing. Harnessing data aligns with Rakuten
Marketing's commitment to drive more meaningful experiences for
consumers, as it enhances advertisers' marketing strategies with
real-time actionable insights that drive better performance.
Tokyo-based Rakuten is one of
the world's largest Internet services companies. With a diverse
group of more than 50 subsidiaries across commerce and content
providers, Rakuten is uniquely positioned with data that, through
Rakuten Marketing and Krux DMP, benefits both advertisers and
publishers. Advertisers get smarter targeting, audience
modeling and user segmentation –– all in real time. Publishers, in
turn, increase the value of their inventory by demonstrating a
better understanding of their audience to advertisers. Rakuten
Marketing can also work with Krux and its advertisers to create
sophisticated user profiles via the transactions tracked through
their existing campaigns.
Krux is the only DMP in the market that delivers the total view,
recall and capture of 100 percent of people data across all systems
and silos in real time. Krux DMP unifies people data from several
of Rakuten's business sources and properties––including mobile
apps––and activates the data across multiple channels for targeted
marketing campaigns that are personalized and delivered at the
right time and in real time.
The partnership with Krux advances Rakuten Marketing's vision of
creating advertising strategies designed to enhance the consumer's
experience. Making the most of Rakuten's anonymized consumer data
to improve personalization gives consumers a more meaningful
relationship with the brands they care about with content that's
more relevant and streamlined across all their online and offline
brand interactions.
"Our mission is to empower advertisers to engage consumers with
more connected, more relevant and more impactful experiences – what
we call the omni experience," said Rakuten Marketing, Inc. CEO,
Tony Zito. "Leveraging rich consumer data across Rakuten plays a
big role in making that mission a reality. Krux is a best-in-class
partner for its global leadership in data management and its track
record of delivering demonstrative marketing ROI."
Rakuten's global TV and video streaming service, Viki, is
already benefiting from the partnership with Krux. Viki is
leveraging Krux DMP to deliver personalized cross-device content
and advertising experiences in real time. It's also using Krux's
Audience Management solution to target new people who look similar
to their most engaged segments.
"We admire Rakuten's global ambitions and efforts, and
we're thrilled to be the decision system powering Rakuten
Marketing's customer experiences across their marketing
channels," said Krux CEO Tom Chavez.
"Krux and Rakuten Marketing share the vision of finding
ways to make marketing more effective, and we look forward to
partnering together to deliver on that vision."
About Rakuten Marketing
Rakuten Marketing is a global leader in omnichannel marketing
and driving the omni experience. Offering an integrated strategy
that combines consumer centric insights with e-commerce expertise,
Rakuten Marketing aims to inspire better marketing. Rakuten
Marketing's omnichannel services include Rakuten Affiliate Network
(formerly Rakuten LinkShare), a top-ranked affiliate marketing
service, creating profitable and innovative partnerships; Rakuten
Display (formerly MediaForge), enabling one-to-one marketing across
devices through precise targeting, custom dynamic creative, and
engagement measurement; Rakuten Attribution (formerly DC Storm),
measurement and attribution solutions that allow marketers to
uncover the true performance of their campaigns with an unbiased,
transparent view into each media channel; and Rakuten Search, a
full service paid search agency that specializes in boosting sales
and brand authority across devices.
Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet
service companies, Rakuten Marketing is headquartered in
New York City, with additional
offices in Australia, Brazil, Japan, the United
Kingdom, and throughout the United
States. Follow us on Twitter or learn more at
http://www.rakutenmarketing.com.
All trademarks contained herein are the property of their
respective owners.
About Krux
Krux helps companies deliver personalized commerce media, and
marketing experiences to the right people, in the right way, at the
right time across all devices, browsers and operating systems.
Krux's cloud-based data management platform (DMP) unifies people
data from multiple screens and sources into a single view of the
individual, analyzes the data to understand each individual's
preferences, and activates the data across every channel (desktop,
mobile, social, display, web, set-top) in real time. Founded in
2010, Krux interacts with over 2.3 billion browsers and devices
worldwide, serves over 20 billion page views per month, and
processes more than 1.5 billion CRM records per month. Krux is a
venture-backed company headquartered in San Francisco with offices across four
continents. Krux clients such as Kellogg, Time Warner and Meredith
have achieved a 10x return or higher on their investment. Follow
Krux on Facebook, Twitter, LinkedIn and Google+.
CONTACT:
Sasha Szczepanski
646-790-4736
sasha@hotwirepr.com
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SOURCE Rakuten Marketing