The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of the Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company will be exhibiting in Showroom #421 at the Toy Industry Association’s (TIA) annual Fall Toy Preview in Dallas, representing $8.1 billion in annual toy sales from toy sellers around the world.

The Company will be showcasing its lineup of Brainy Baby products, including innovative new offerings like the Glowberry Bears, interactive, plush bears who can talk and even interact with each other; Flash Cars, classically styled wooden vehicles with a precious cargo inside – educational flash cards; Brainy Twist toys that build dexterity and creativity, along with the Company’s “Learning for a Lifetime” DVDs, board books and flash cards.

The new cuddly, giggling plush bear offer toddlers a bedtime companion. The Glowberry Bear incorporates a “chip” technology that actually enables the bears when in proximity to converse with each other. Each bear model is programmed with its own information and “personality”. The bears giggle gently when tickled as well as becoming a huggable “nite-light” for bedtime. Glowberry Bear’s state-of-the-art technology is designed with expandable intelligence which enables parents to download additional conversations and lessons to provide hours of fun for their children.

The Brainy Brands Company is also promoting its new characters including Brainy Buddy the Elephant, Brainy Squirrel, Octopus, Inchworm and Butterfly. The iconic new “toy ambassadors” offer a unique licensing opportunity with a product line that grows with its audience.

The event will host more than half of the world’s top 25 Toy Sellers and over 550 buyers from 300+ individual outlets, including 99 Cent Stores, AAFES, Barnes & Noble, Big Lots, Costco, CVS, JC Penny, Kohl’s, Meijer, QVC, Sear’s Holdings Corp., Target, Toys ‘R’ Us, Walgreens, Walmart.com and Walmart Stores, Inc.

“The Fall Toy Preview is an ideal venue for the Company to network with buyers from major retail outlets across the U.S. for their 2012 holiday buying, all under one roof. We are looking forward to presenting our product line to the powerhouse buyers of the retail industry,” said John Benfield, CEO of The Brainy Brands Company.

For more information on the event, please visit: http://www.FallToyPreview.org.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

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