The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has received its first purchase order from a major membership warehouse club chain for its special Brainy Baby bundle pack, “Brainy Box”. This marks the Company’s first efforts into the warehouse club channel, and commences the Company’s North American expansion strategy to establish distribution beyond its existing boutique specialty stores channel with specially designed Club Store product and content configurations.

“This is a great opportunity for the Brainy Baby brand to begin to reach a full nationwide footprint with one of the largest, popular membership warehouse club chains in the country. We believe that Brainy Baby is a premium brand above all other educational-based products in the marketplace, and is a quality product that retailers will be proud to offer their customers,” commented John Benfield, CEO of The Brainy Brands Company.

The custom designed “Brainy Box” will consist of a combination of Brainy Baby’s classic titles. Each Brainy Box will contain a combination of DVDs, books and flashcards designed to enhance the child’s learning experience, encouraging exploration and reinforcing basic preschool concepts. The Company expects to fulfill the order before year end and to be available in stores this coming spring.

Brainy Baby’s products have won more than 75 awards and offer a complete line of DVDs, books, CDs, games, flashcards and toys that encourage exploration and reinforce basic preschool concepts. To purchase Brainy Baby products, visit www.thebrainystore.com.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

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