BELLEVUE, WA, July 30 /PRNewswire-FirstCall/ - The Tradeshow
Marketing Company, Ltd. (Pink Sheets: TSHO), a direct sales company
that represents and markets unique consumer products in direct
response TV (DRTV) and trade show demonstration sales environments,
announced it has hired Paul Curhan
as Vice President of Marketing and Product Management. Curhan will
develop and lead Company initiatives driving all aspects of product
management, brand development and market commercialization.
"We are very pleased to welcome Paul to the Tradeshow Marketing
team where he will lead our product development efforts in order to
increase our commercialization capabilities and grow sales in
multiple channels," said Luniel de
Beer, President and CEO of Tradeshow Marketing. "Paul brings
a broad range of skills and experience including leadership in
brand and product management roles for packaged goods, retail,
e-commerce and direct marketing companies. He has a comprehensive
understanding of the key factors for success in consumer lifestyle
products and a successful record developing marketing initiatives
to drive revenue. His experience includes results-driven product
initiatives at both early stage "lifestyle marketing" and global
companies such as Procter & Gamble, Kellogg Company, Starbucks,
Amazon.com and X10.com."
Curhan served most recently as Chief Marketing Officer of
Crayons Beverages, a developer and marketer of all-natural fruit
juice drinks for children. He created comprehensive marketing
campaigns including traditional and social media as well as grass
roots initiatives broadening retail distribution to include more
than 3,000 stores nationwide. Prior to Crayons Beverages, he served
as senior vice president of marketing for X10 Wireless Technology,
a successful consumer security camera product sold on television
and online. At X10, he negotiated television media partnerships and
implemented merchandising programs to drive increased sales and
higher customer purchase rates. His experience also includes
leading Amazon.com's expansion into the Japanese and Canadian
markets, including driving site traffic, new customer acquisition
and brand development, as well as leading the development and
launch of Starbucks Coffee's consumer products division. Curhan was
also head of marketing for Pyramid Breweries, where he built
successful multi-channel strategies that resulted in the company
being the top growth craft beer brand.
"I am excited to join the Tradeshow Marketing team and begin
rapid development of the current products for enhanced market
opportunities," said Curhan. "Tradeshow has established a unique
platform to work closely with developers to bring products to
market in multiple sales channels. I look forward to bringing new
product opportunities to the Company and enhancing our capabilities
toward greater success."
About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly traded
consumer-products company focused on the development and
distribution of unique products that have broad appeal and improve
the lives of consumers. The company operates a direct demonstration
business via trade shows and exhibitions throughout North America, and various product-specific
e-commerce web sites. The company was established in 2003, and is
headquartered in Bellevue,
Washington.
All company or product names used are the property of their
respective owners and may be the trade marks(TM), service
marks(SM), or registered marks(R) of other companies, and are used
for information purposes only and to their owners' benefit, without
intent to infringe.
Safe Harbor Statement
This release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
and such forward-looking statements are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. "Forward-looking statements" describe future expectations,
plans, results, or strategies and are generally preceded by words
such as "may", "future", "plan" or "planned", "will" or "should",
"expected", "anticipates", "draft", "eventually", or "projected".
You are cautioned that such statements are subject to a multitude
of risks and uncertainties that could cause future circumstances,
events, or results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks
identified in the company's SEC filings.
SOURCE Tradeshow Marketing Company Ltd.