Upper Street Marketing Inc., Announces Development and Acquisition of Photo Sharing Technology Platform for Brands
13 Mayo 2014 - 8:30AM
Marketwired
Upper Street Marketing Inc., Announces Development and Acquisition
of Photo Sharing Technology Platform for Brands
LOS ANGELES, CA--(Marketwired - May 13, 2014) - Upper Street
Marketing Inc., (OTC Pink: UPPR) (PINKSHEETS: UPPR), announced
today that it has acquired technology that will allow it to launch
a new photo sharing and data analytics application developed for
major Brands.
Upper Street Marketing partnered with the skilled team of
developers at EmergentApps to craft a new, cross channel photo
sharing platform which engages both Brands and Consumers. The
platform will give Brands a robust new tool for creating and
sharing stories. Developed over 11 months, and valued at close
to $1MM in development costs, this application will be available
across all 5 platforms -- IOS, Android, Tablet Desktop and
HTML5.
EmergentApps is led by the experienced team of CEO Demetrio
Cuzzocrea (15 years experience in interactive) and Executive
Chairman Jeff Edell (three time public CEO and former Chairman of
Intermix Media; parent of MySpace.com). The Company has a long
and distinguished history of delivering enterprise level
applications for AOL, Disney and others.
Stephen Meade, CEO of Upper Street Marketing Inc. said, "We are
very pleased with how this dynamic application has
developed. The Emergent team was able to bring life to our
blueprints and create a clean, intuitive and attractive product. It
is a testament to the stellar team of programmers at
EmergentApps."
Demetrio Cuzzocrea, CEO and Co-Founder of EmergentApps
explained, "We designed and architected a framework for the photo
sharing app that is highly scalable and extremely intuitive. We
have built numerous applications over the last decade and found
that the successful ones are both easy to use and simple in
design. The ability to track and parse data is also a powerful
element in today's environment, and one that is essential to major
brands. This app hits all of the sweet spots in what is powerful
online today and has the elements of what makes a mobile app hugely
successful."
Photos are still the number one activity for creating and
sharing online content, but most apps and tools have been solely
consumer-focused. Upper Street Marketing, and Mr. Meade set out to
build something that Major Brands can easily adopt and incorporate
into their communication and marketing strategies. Content
delivered by this platform will reach an audience of hundreds of
millions, presenting a significant opportunity for the platform to
become viral in its adoption. "Brands are constantly looking
for new engagement platforms, organic ways to market their products
and services, and tools that can help collect data on their
customers. This app presents a new way to communicate and interact
with their existing audience and followers." Mr. Meade adds,
"Brands understand that using images can be both iconic and
memorable and is substantially the most powerful type of content.
We are just leveraging things we know are in high demand."
Mr. Cuzzocrea went on to say, "Mobile apps are like Haiku poems,
there has to be simplicity, elegance, and depth. You need the
depth to draw people in. We are excited to have our platform
bolster this product and provide its underpinning."
Forward Looking Statements
This news release contains forward-looking statements within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995 and Canadian securities laws, including statements relating to
expectations for the acquisition of MagMo and its performance
thereafter; The terms and phrases "expects", "would", "will",
"believes", and similar terms and phrases are intended to identify
these forward-looking statements. Forward-looking statements are
based on estimates and assumptions made by Upper Street Marketing
Inc. in light of its experience and its perception of current
conditions and expected future developments, as well as other
factors that Upper Street Marketing Inc. believes are appropriate
in the circumstances. Many factors could cause Upper Street
Marketing Inc.'s actual results, performance or achievements to
differ materially from those expressed or implied by the
forward-looking statements. These risk factors and others relating
to Upper Street Marketing Inc. that may cause actual results
to differ are set forth in Upper Street Marketing Inc.'s periodic
filings with the U.S. Securities and Exchange Commission (copies of
which filings may be obtained at www.sec.gov). These factors should
be considered carefully, and readers should not place undue
reliance on Upper Street Marketing Inc.'s forward-looking
statements. Upper Street Marketing Inc. has no intention and
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
For Information about Upper Street Marketing please contact
Stephen Meade Phone: 800-590-8479 Email:
Stephen@UpperStreetMarketing.com
Upper Street Marketing (PK) (USOTC:UPPR)
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