By Nick Kostov

LONDON (MarketWatch) -- The FTSE 100 was little changed on Friday as well-received earnings at publishing giant Pearson PLC and gains at banks failed to offset losses at Rolls-Royce Holdings PLC, Royal Bank of Scotland PLC and British Sky Broadcasting Group PLC.

The benchmark lost 0.28% to stand at 6,569.14, and is heading for a decline on the week after posting losses on three of the other four days so far. It had previously edged higher in morning trading.

Among notable gainers in the index, shares of Pearson PLC , which publishes U.K. newspaper the Financial Times, rose 6.87% after the company reported a swing to loss but a 5% rise in sales. Loss for the first half was 8 million pounds, compared with a profit of GBP36 million a year earlier, as the publisher continues to restructure its business to increase its focus on digital education and high-growth markets.

U.K. banks were getting a boost on Friday. Analysts at Credit Suisse upgraded the sector to overweight from benchmark, citing "clear signs" of macro improvement in the euro area and attractive valuations. Banking giants Standard Chartered PLC and HSBC Holdings PLC were up 0.62% and 0.72% respectively.

Shares of Rolls-Royce Holdings PLC slipped 3.15% on Friday morning after a 5.1% jump yesterday on the back of an earnings report. Rolls-Royce reported a 34% climb in its pretax profit but Chief Executive John Rishton told reporters the company needs to do more do cut "unacceptable" levels of costs, according to Reuters.

"Rolls-Royce is contending with a bout of profit-taking following its surge to a brand-new high yesterday. It has fallen 3.35% on the day, as Deutsche Bank and [Societe Generale] trip over themselves to downgrade price targets for the U.K.-based company," said Brenda Kelly, senior market strategist at IG, in a note Friday.

British Sky Broadcasting Group PLC slipped 2.06% despite reporting revenue for the year of GBP7.24 billion, slightly ahead of consensus and up on revenue of GBP6.79 billion in 2012. Total customers were up slightly to 14.83 million from 14.28 million.

"BSkyB investors have shrugged aside reasonable results and a GBP500m share buyback, as increasing competition weighs on the share price," Rebecca O'Keefe, head of investment at Interactive Investor, said in a note Friday.

Rounding off a big day for earnings for London-based companies, BG PLC , a natural gas company, was up 1.60% on news of an increase in pretax profit to $1.45 billion for the second quarter, up from $519 million a year earlier. Mining company Anglo American PLC was up 2.09% despite posting a drop in first-half profit, which it said was due to falling commodity prices.

Water firm United Utilities Group PLC gained slightly after saying it is trading in line with expectations, and Spectris PLC, a productivity-enhancing instrumentation and controls company, was up 1.25% on the news it doubled pretax profit during the half year-end.

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