YANGAROO, USA Studios Enter Strategic Alliance, Inaugurate End-to-End Advertising Industry Solution
11 Abril 2013 - 8:00AM
Business Wire
YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's
leading secure digital media management company, today announced a
multi-year, comprehensive partnership with New-York based USA
Studios, a leading provider of postproduction and distribution
services for brands and agencies. As a result of the partnership,
YANGAROO and USA will jointly sell and market their services –
YANGAROO’s leading digital distribution technology and USA’s full
spectrum of capabilities – to drive growth and revenue. At the same
time, YANGAROO and USA will benefit by being integrated into each
other’s workflows and that of their customers as well as from
opportunities for collaborative, customer-centric product
development.
Existing and new customers of USA Studios will benefit from
YANGAROO Advertising. Powered by the company’s patented Digital
Media Distribution System (DMDS) platform, it is a Web-based and
hardware-free service that enables senders to deliver high-quality
ads and videos to broadcasters around the globe. It includes the
industry’s first fully-automated traffic management system called
“Reporter”, which merges personalized traffic instructions with a
signed and date-stamped confirmation that traffic instructions have
been received, providing a significant competitive advantage.
USA, whose clients include Microsoft, TAG Worldwide, Jaguar,
Land Rover, Priceline, Calvin Klein, Disney, Ubisoft, Diageo
Brands, My Traffic Department, Grey Goose, Overstock.com,
Ancestry.com, and Mattel, among many others, will continue to
provide its industry-leading post-production services –
video editing, closed captioning, on-air tracking, direct response
versioning, adaptation for online and multimedia services –
and YANGAROO will gain access to USA’s infrastructure, including
customer support personnel as well as office space in New York.
“We’re excited to enter into this long-term relationship with
USA Studios,” said Gary Moss, President and CEO of YANGAROO. “It
allows both companies to coordinate growth strategies, leverage
each other’s operational strengths, and continue to develop
industry-leading products.”
“We see this relationship as a natural and important progression
for our advertising services business. We have built a solid
reputation over the past quarter century providing a broad array of
services to the advertising industry and digital distribution has
become an increasingly important segment of those services. We feel
the time is right for us to strategically align ourselves with a
specific digital distribution platform rather than acting as a
network agnostic reseller. With that in mind YANGAROO Advertising
was the clear choice,” said Roger Khan, President of USA Studios.
“YANGAROO’s state of the art digital delivery will provide for the
seamless integration of high-quality HD and SD video delivery into
our existing production workflows. It also allows us previously
unheard of flexibility in the way we offer digital distribution
services to our existing and future clients.”
“We look forward to the YANGAROO and USA Studios’ teams working
together from New York,” said Karen Dealy, YANGAROO President of
Advertising Operations. “We have needed a New York presence for our
Advertising Division and I can’t think of a better partner. We can
now offer our current and future clients a full slate of services
which we expect will help grow our business at a much quicker
rate.”
About YANGAROO:
YANGAROO is a company dedicated to digital media management.
YANGAROO’s patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital cloud based solution focused on the
music and advertising industries. The DMDS solution provides more
accountable, effective, and far less costly digital management of
broadcast quality media via the Internet. It replaces the physical,
satellite and closed network distribution and management of audio
and video content, for music, music videos, and advertising to
television, radio, media, retailers, and other authorized
recipients. The YANGAROO Awards platform powers many of North
America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and
Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under
the symbol YOO and in the U.S. under OTCBB: YOOIF. For further
information, please contact Gary Moss at 416-534-0607 ext.111 or
visit www.yangaroo.com.
About USA Studios:
USA Studios is a cutting edge media services provider to
the advertising and broadcast industries. The company was started
in 1988 as a pioneer and innovator in standards conversions, with
their own proprietary system that made importing and exporting TV
programs more economical and convenient for content owners. Since
then the company has remained at the cutting edge of innovation
while growing their suite of services organically. Today USA
Studios boasts one of the largest most sophisticated technical
postproduction facilities in the industry, staffed by an award
winning team of production and client services professionals. The
company provides a wide array of pre-broadcast services to the
advertising industry and long form content producers and content
owners around the globe. Their ad services include pre-broadcast
quality control, editing, closed captioning, encoding for on-air
tracking, versioning, tagging and distribution. Their long format
services include asset management, foreign market adaptation –
including foreign language dubbing, standards conversion and
worldwide content distribution. USA Studios’ New York hub facility
was featured in the February 2012 edition of Broadcast
Engineering.
USA Studios has offices in New York and Los Angeles. For further
information, please contact Sean Tahzib EVP USA Studios at
212-398-6400 ext. 7007 or visit www.usastudios.tv
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks
and uncertainties that could cause such statements to differ
materially from actual future events or results. Such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.
Yangaroo (PK) (USOTC:YOOIF)
Gráfica de Acción Histórica
De Nov 2024 a Dic 2024
Yangaroo (PK) (USOTC:YOOIF)
Gráfica de Acción Histórica
De Dic 2023 a Dic 2024