-- LocatePLUS Integrated into Direct-to-Consumer ID Theft Prevention Tools -- BEVERLY, Mass., Aug. 4 /PRNewswire-FirstCall/ -- LocatePLUS Holdings Corp. (OTC:LPLHAOTC:LPLHBOTC:LPLHW) (BULLETIN BOARD: LPLHA, LPLHB, LPLHW) , an industry-leading provider of business-to-business and business-to-government investigative solutions, announced today it has entered into a channel partnership with MyPublicInfo, Inc. (MPI), an innovative consumer resource for the detection and prevention of identity theft. MPI partners with leading information databanks to provide the information stored in these databanks exclusively and directly to consumers. According to the agreement, LocatePLUS has been added as a data provider for MPI's flagship product, the Public Information Profile (PIP). PIP enables consumers to perform their own comprehensive "background checks" within minutes through the Company's secure, online website, MyPublicInfo.com. PIP enables consumers to view information available about themselves from thousands of government and commercial databases across the county. MPI's partnerships have passed and strictly adhere to federal regulations governing sale of background information, including the Gramm-Leach-Bliley Act, the Drivers Privacy and Protection Act and the Fair Credit Reporting Act. MyPublicInfo Founder and CEO Dr. Harold Kraft stated, "Identity theft, the reliability of public informational databases and privacy rights over personal information are of great concern to the general public. Our PIP product empowers consumers to identify and correct any fraudulent or erroneous information and furthermore gives 'peace of mind' as to what information is currently available about them." Dr. Kraft continued, "The accuracy of our public personal records is critical; most often this data forms the basis for qualifying individuals for employment, insurance, loans, purchasing real estate, and even voting privileges. By partnering with LocatePLUS, we have added a database that meets our high standards for data integrity, quality and reliability to provide our customers with additional, up-to-date information." LocatePLUS CEO Jon Latorella stated, "We are excited to partner with Dr. Kraft and participate in MyPublicInfo's PIP product launch this month. PIP offers consumers a revolutionary way to identify and detect identity theft, and/or uncover errors in their personal records. This partnership presents a new growth opportunity for LocatePLUS to generate sales an emerging, high- growth direct-to-consumer sector." About MyPublicInfo MyPublicInfo, Inc. (MPI) was founded in Arlington, Virginia in 2004 to provide consumers with consumer background check and identity theft-prevention information and tools. MPI sells the most extensive background report available through the MyPublicInfo.com web site, partner web sites, and other marketing channels. For more information or orders, please go to http://www.mypublicinfo.com/. About LocatePLUS LocatePLUS, and its subsidiaries, are industry-leading providers of public information and investigative solutions that are used in homeland security, anti-terrorism and crime fighting initiatives. The Company's proprietary, Internet-accessible database is marketed to business-to-business and business- to-government sectors worldwide. LocatePLUS' online customer base numbers approximately 20,000 members, including over 2,000 law enforcement agencies and many major police departments across the country. Clients include leading U.S. agencies, including the FBI (Federal Bureau of Investigation), ATF (Bureau of Alcohol, Tobacco, Firearms and Explosives) and DEA (Drug Enforcement Administration). Channel partners include Loislaw, Earthlink, Imaging Automation, AssureTec, Metro Risk Management LLC, and the nation's leading recruitment site. For more information, visit the Company's Website at http://www.locateplus.com/. For investor information, visit http://www.otcfn.com/lplha. Safe Harbor Statement from LocatePLUS: Statements in this press release concerning the Company's business outlook or future economic performance, anticipated profitability, revenues, expenses or other financial items, and network or service offering growth, together with other statements that are not historical facts, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Any forward-looking statements are estimates, reflecting the best judgment of the party making such statements based upon currently available information and involve a number of risks and uncertainties, including the timing of any expansion of the Company's database, and other factors which could cause actual results to differ materially from those stated in such statements. Risks, uncertainties and factors which could affect the accuracy of such forward-looking statements are identified in the public filings made by the Company with the Securities and Exchange Commission, and forward-looking statements contained in this press release or in other public statements of the Company should be considered in light of those factors. For more information, contact: At LocatePLUS: Investor Relations: James Fields Rick McCaffrey LocatePLUS Holdings Corp. OTC Financial Network 978-921-2727 x124 781-444-6100 x625 Media Contact: Xenia von Wedel Terpin Communications Group for MyPublicInfo 650-563-9130 DATASOURCE: LocatePLUS Holdings Corp. CONTACT: James Fields of LocatePLUS Holdings Corp., +1-978-921-2727 ext. 124, ; or Rick McCaffrey, Investor Relations of OTC Financial Network, +1-781-444-6100 ext. 625, ; or Xenia von Wedel, Media Contact of Terpin Communications Group for MyPublicInfo, +1-650-563-9130, Web site: http://www.locateplus.com/ http://www.mypublicinfo.com/ http://www.otcfn.com/lplha

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