Marketron Wins Multi-Year Contract From San Diego TV Stations
13 Septiembre 2005 - 8:30AM
PR Newswire (US)
San Diego's UPN and Fox Affiliates Cite Functionality, Reliability
and Ease-of-Use as Key Reasons for Selecting Marketron TV Sales
BURLINGAME, Calif., Sept. 13 /PRNewswire/ -- Marketron
International today announced that it has won a multi-year contract
to provide sales, research and proposal solutions to two key
television stations in the San Diego market: XETV and XUPN. These
longtime Marketron clients cited Marketron's functionality, proven
performance and ease-of-use as key factors in their decision to
select Marketron TV Sales. XETV, a Fox affiliate, and XUPN, a UPN
affiliate, both serve the San Diego market. For years, its sales
teams have relied on the Marketron TV Sales solution to research,
negotiate, manage and post advertising schedules. "We're pleased to
renew our commitment to Marketron TV Sales," said Kendall McMahon,
Research Director of XETV and XUPN. "Our account executives love
and know it, we can count on its performance and we're looking
forward to taking advantage of the new features that have been
added to the system." "Marketron is proud to have won San Diego's
XETV and XUPN," said Barry Bates, Vice President of Sales for
Marketron International. "They join the vast majority of Marketron
TV Sales clients who are renewing their commitment because no other
solution can match our industry leading functionality, reliability
and ease of use. With a series of great product enhancements in the
pipeline for this year and next, Marketron is committed to making
the industry's best sales tools even better." Marketron TV:
Connecting the Broadcast Enterprise Marketron provides the best
selling sales, research and proposal software for TV stations of
all sizes. The company's fully integrated suite of Sales, Traffic
and Business Intelligence solutions automates a television station
or group's advertising-based workflow from proposal through
billing. The suite helps stations negotiate and schedule spots,
review inventory and bill advertisers and agencies. From proposal
through traffic to billing, a station's sales and fulfillment
process requires input from many people across multiple
departments. When each department maintains separate software
systems, the entire operation suffers revenue and productivity
losses. Marketron TV enterprise solutions integrate all departments
and business processes across a station into a single system and
database. Integration enables the sales, traffic and business
departments to more easily share information, better optimize
inventory and increase revenues. Storing sales and inventory
information in a common database allows for real-time access to
data. Corporate managers can check numbers for individual stations
or the entire group from their desktop; sales managers can make
informed approval decisions in seconds; traffic directors can
manage available inventory more effectively because they have the
most complete information. Connecting all departments
electronically also eliminates redundant data entry and associated
errors. Salespeople spend more time selling; traffic managers focus
on optimizing inventory; station revenues increase. About Marketron
International Marketron International is a leading provider of
broadcast management solutions for the Radio, TV and Cable
industries. Marketron's fully integrated suite of sales, traffic,
finance and business intelligence solutions automates workflow from
proposal to billing, enabling groups to optimize inventory and
increase revenues. Today, 1,600 broadcasters in North America
license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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