Colgate-Palmolive Co
8 May 2002


THIS IS A NON-REGULATORY ANNOUNCEMENT

                      COLGATE LAUNCHES REVOLUTIONARY 
                      AT-HOME TEETH WHITENING PRODUCT

  
     New Colgate Simply White(TM) is Easy to Use, Effective and Affordable

NEW YORK (May 8, 2002) - Colgate-Palmolive Company Chairman and CEO Reuben Mark
announced the launch of a revolutionary at-home teeth whitening product called
Colgate Simply White(TM) at its Annual Meeting held today in New York City.

Colgate Simply White(TM) clear whitening gel is the first major at-home teeth
whitening product that is easy to use, clinically proven to deliver noticeably
whiter teeth, and affordably priced at only $14.99. It will be available in
stores nationwide in early September.

To whiten teeth, consumers just brush the gel on their teeth with the
applicator, let the product dry for 30 seconds, and wait for 30 minutes before
eating and drinking. When used twice a day for 14 days, Colgate Simply White
provides significantly noticeable results. Consumers can help sustain the
results of the Simply White application by using one of Colgate's market-leading
whitening toothpastes.

Mr. Mark commented that consumer testing indicated a strong desire for the new
Simply White product. The other at-home whitening options available tend to be
complicated, messy, and expensive - some approaching $40. Because consumers have
not been completely satisfied with these existing products, the percentage of
households using at-home whitening is only 3.4 percent. This makes the category
ripe for significant growth.

Colgate-Palmolive is the world leader in oral care. For more information about
Colgate-Palmolive and its products, visit the company's web site at
www.Colgate.com.

    

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            The company news service from the London Stock Exchange